Performance Marketing Director
Get to know us. We're a leading B2B SaaS company recognized for our exceptional customer-centric approach in secure business collaboration. Trusted by over 2 million users from 175,000 companies globally, we aim to create more prosperity through accelerated business decisions.
We achieve this by delivering extremely intuitive and robust software products that empower people to make impactful decisions with less stress, higher quality, and shorter hours:
* Ideals Virtual Data Room: A cloud platform ensuring secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.
* Ideals Board: A cloud platform used by board members, CEOs, executives, and corporate secretaries to streamline governance and improve high-stake decisions.
The Performance Marketing function plays an important role in our company's success, helping acquire new clients and driving revenue growth.
About the Role
Our Digital Director will lead our Performance Marketing team, implementing and owning the performance marketing strategy to support international business growth. This role reports directly to our VP of Marketing and is suited for ambitious leaders who excel at driving innovative strategies, leveraging data-driven insights, and translating them into actionable results.
Key Responsibilities
* Develop a performance marketing strategy and oversee its implementation.
* Lead and develop a performance marketing team, overseeing OKRs and driving them to achieve ambitious goals.
* Utilize scenario/outcome-based performance forecasting for all main OKRs and key contributing KPIs.
* Evaluate and manage internal and external resources efficiently.
* Collaborate with external agencies and in-house design/content teams to enhance creative/messaging across media channels, website, form, and pipeline experiences.
* Work with Inside Sales teams to maximize volume, efficiency, prospect, and customer intelligence from awareness through consideration to sales conversion.
* Collaborate with BI/analytics, data, and measurement teams to drive improvements to Performance Marketing analytics.
* Evaluate, manage, and implement new marketing technology systems to enhance sales volume and efficiency.
* Contribute to country-specific market research efforts focused on improving messaging and channel strategy to convert prospects.
* Collaborate with other Sales & Marketing colleagues to update and maintain intelligence around ICPs/personas.
* Monitor competitor activity specific to growth and prospecting strategies.
Requirements
To be successful in this role, you should have:
* 7+ years of proven experience in B2B Performance Marketing globally (SaaS background preferred).
* 4+ years of experience in team management and development.
* Experience successfully developing, executing, and managing a performance marketing strategy and associated budgets.
* Mandatory proficiency in performance marketing channels such as paid search, SEO, paid social, programmatic, and rating platforms.
* Strong data-driven approach and analytical thinking (expert level in Excel; Tableau/HubSpot - nice to have).
* Expertise in evaluating, hiring, and managing external agencies.
* Confidence in identifying and recommending messaging, design, and UX improvements.
* Self-starter with the ability to make decisions autonomously.
Our organization values diversity and inclusion. We welcome applicants from all walks of life and do not discriminate based on gender identity/expression, sexual orientation, race, religion, age, national origin, or citizenship.