Job Type: Full-timeLocation: HQ in Kildare and/or Dublin for team meetings, content shoots, retail activity, or key initiativesSalary: DOECompany OverviewAt Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale across eCommerce, retail, and international markets, we are building a best-in-class brand and marketing organisation to support our next phase of growth.We are now hiring a Head of Brand & Content to own and elevate our brand storytelling, content execution, and marketing delivery across all channels, while building and leading a high-performing creative and content team.Role OverviewReporting to the Managing Director and working closely with the Founder, the Head of Brand & Content will own the execution of Ayu's brand and content strategy end-to-end.This role is responsible for translating brand strategy into a clear marketing plan and master content calendar, ensuring campaigns, launches, influencer activity, PR, retail storytelling, and content output are delivered on time, on brand, and at a high standard.You will lead and scale the brand, content, and influencer functions, manage agencies and partners, and act as the central point of coordination across all brand-facing activity.Key ResponsibilitiesBrand Ownership & ConsistencyOwn and protect the Ayu brand across all consumer touchpoints alongside the FounderEnsure consistent tone of voice, visual identity, and messaging across digital, retail, PR, and product packagingEvolve brand guidelines as the business scales internationallyMarketing Plan & Content Calendar OwnershipOwn the end-to-end marketing plan and master content calendarAlign product launches, campaigns, influencer activity, PR, retail, and always-on content into a single, cohesive planEnsure clear timelines, priorities, and accountability across teams and partnersContent, Social & CommunityLead social media, content creation, copywriting, and community initiativesOversee internal creators and external partners producing content for Instagram, TikTok, Facebook, and emerging platformsEnsure content aligns with brand standards, campaign goals, and commercial prioritiesInfluencer, UGC & PROwn influencer and UGC strategy execution across ROI & UKOversee influencer briefs, gifting programmes, UGC sourcing, and performance reviewOversee PR agencies, digital PR, traditional PR, campaign photoshoots, and eventsEnsure influencer and PR output supports launches, retail, and brand storytellingCampaigns & Product LaunchesLead cross-functional execution of brand campaigns and new product launchesCoordinate timelines across creative, PR, influencer, retail, and digital teamsEnsure launches are delivered on time, on brief, and with high creative standardsRetail & Experiential Brand Marketing (nice to have)Own brand execution across retail and experiential channels (Boots, Kilkenny Design, airports, events)Oversee in-store storytelling, POS, masterclasses, and brand activationsEnsure retail brand execution aligns with the wider content and campaign calendarTeam Leadership & ScalingRecruit, manage, and mentor a growing brand, content, and influencer teamDefine team structure, roles, and responsibilities as the business scalesSet clear goals, development plans, and performance standardsBuild a collaborative, creative, and accountable team cultureIdeal Candidate RequirementsStrong passion for beauty, fashion, or wellness brandsDeep experience in brand marketing, content, influencer, and campaign executionProven experience owning brand guidelines, content calendars, and marketing plansStrong leadership experience managing people and agenciesExcellent organisational, communication, and creative judgmentCommercially aware and able to prioritise impactRole RequirementsMinimum 7+ years' experience in brand, content, or marketing rolesDemonstrated ability to use AI tools to efficiently create, test, and refine marketing assetsExperience in a senior role with people management responsibilityBackground in eCommerce, consumer brands, or beauty strongly preferredProven track record delivering campaigns, launches, and content at scaleWilling to be hands-on while building and scaling the functionBenefitsStaff discount on all Ayu Cosmetics productsHigh level of ownership and creative autonomyOpportunity to shape and scale a premium beauty brandHow to ApplyIf you would like to hear more about this position or apply for the role, please fill out the form or visit our website career portal