Tombola is one of Europe’s most distinctive online gambling brands, and Spain is one of its fastest-growing markets. With continued investment across both bingo and casino, this role will play a key part in accelerating growth in the region.
This is a hands‑on role for someone who is confident managing paid social from day one. It involves owning the Spanish paid social plan end‑to‑end, from campaign execution and budget management to performance optimisation and stakeholder collaboration.
Working within the Paid Social team and reporting to the Senior Display & Paid Social Manager, this role will act as the go‑to for the Spanish market, helping to bring local insight, speed and focus to activity.
What you'll be doing
Spanish market paid social (end-to-end)
Own the paid social strategy and execution for Spain across bingo and casino acquisition
Collaborate with Brand and the Senior Paid Social Manager to deliver brand awareness campaigns
Build, launch, optimise and scale campaigns across Meta, Snapchat and other relevant platforms
Explore new platforms, partners and audience strategies to drive incremental growth
Commercial performance
Manage the Spanish paid social budget across acquisition and brand activity
Deliver against CPA, ROI, LTV and volume targets
Use data to inform decisions on scaling, optimisation and testing
Forecast performance, identify risks early and propose solutions
Creative & offer
Brief creative teams on market‑relevant assets tailored to the Spanish audience
Develop and manage a structured testing roadmap across creative, audiences and placements
Stakeholder & cross‑functional collaboration
Partner with Brand, Compliance and the wider Spain team to align activity across the market
Represent paid social Spain in planning discussions, contributing insights and recommendations
Deliver clear reporting and maintain regular communication with stakeholders
Contribution to the team
Share learnings and best practices across the wider paid social team
Identify and improve processes to enhance efficiency and effectiveness
What we're looking for
Experience managing and optimising paid social campaigns, ideally within gambling, betting or another regulated industry
Strong hands‑on expertise in Meta and Snapchat Ads platforms
Solid understanding of campaign structure, audience strategy, bidding and creative testing
Strong analytical skills, with experience using GA4, platform reporting tools and Excel
Experience working on the Spanish market, or the ability to quickly build market understanding (fluency in Spanish strongly preferred)
Ability to work autonomously in a fast‑paced environment
Clear and confident communication skills with both internal and external stakeholders
Nice to have
Understanding of Spanish gambling regulations and their impact on paid social
Experience launching or scaling campaigns in new markets
Knowledge of attribution models beyond platform reporting
#J-18808-Ljbffr