The Sales Area Manager (SAM) is a proactive individual contributor with a focus on boosting revenue growth and nurturing customer success throughout Ireland. This position involves thoughtful planning, effective implementation, and working closely with NI resources, distributors, and solution & integration partners. The SAM will lead the development and execution of a comprehensive growth plan, using both direct and indirect sales channels to expand NI's market presence. This position reports directly to the Regional Sales Manager.
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Responsibilities
1. Territory Management & Sales Execution
Develop and implement growth plans, such as pipeline, account planning, and forecasting
Identify and drive new business opportunities
Lead demand generation with marketing and deliver technical sales presentations
Manage short- and medium-term sales cycles and operate demo hardware as needed
2. Customer & Partner Relationship Management
Build strong relationships with technical and executive stakeholders
Align NI solutions with customer needs and ensure success throughout the lifecycle
Collaborate with solution, integration partners, distributors, and resellers
3. Channel & Ecosystem Engagement
Work with NI's channel team to expand the partner ecosystem
Propose new partnerships and support effective route-to-market strategies
Foster local LabVIEW and NI user communities
4. Market Development and Planning
Plan and carry out customer-facing events (webinars, seminars, user groups)
Align with internal teams on critical initiatives and monitor industry trends
Develop localized marketing plans and leverage government funding opportunities
5. CRM & Forecasting
Maintain accurate Salesforce records and provide reliable forecasts
Track sales activities and ensure pipeline health and data integrity
About You
You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You adjust communication content and style to meet the needs of diverse stakeholders. You persist in the face of challenges and setbacks.
Qualifications
5+ years experience in technical sales, field, or application engineering
Engineering degree or equivalent technical background
Test & Measurement experience, ideally with NI platform
Strong communication and interpersonal abilities for technical and executive engagement
Ability to align technical solutions with customer objectives
Entrepreneurial, proactive, and forward-thinking
Proficient in English.
Willingness to travel extensively within the sales area of the Republic of Ireland and Northern Ireland.
Based in the Republic of Ireland or Northern Ireland.
Preferred Qualifications
Familiarity with emerging technologies such as AI/ML, IoT, and 5G.
Experience in the life sciences and medical field.
Experience in community engagement through conferences, blogs, or user groups.
Knowledge of government or public sector funding programs.
Strong negotiation and contract management skills.
Understanding of SaaS or subscription-based business models.
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