(We're open to candidates looking to work part-time or flexible working arrangements) - Please discuss with us.
About the Role
This in-country role is a vital part of Greystar's UK & Ireland Customer Marketing team.
Based in Ireland, the Senior Marketing Executive will be responsible for the execution of marketing strategies and campaigns across our Irish multifamily and student portfolio and support campaigns across our UK multifamily portfolio.
You will also provide targeted support to leasing and resident engagement efforts to help drive key performance metrics such as occupancy rates, brand awareness and digital performance across the portfolio.
More than just driving leads, this role is about creating community, connection, and identity.
You will help bring our properties to life through resident events, wellness activations, welcome experiences, strategic partnerships, and collaborations with local influencers that reflect our values and audience lifestyle.
This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing.
Key Responsibilities
Assist in developing and delivering multi-channel marketing campaigns for both PBSA & Multifamily to support brand awareness, lead generation and resident engagement.
Create and manage content for digital channels including website, social media, email marketing and paid advertising.
Monitor campaign performance tracking key metrics such as engagement, lead conversion and ROI.
Execute sales and marketing initiatives for peak student booking periods and corporate leasing promotions.
Proactively develop and implement innovative marketing strategies to enhance resident engagement, drive brand awareness, and generate qualified leads across all digital and offline channels.
Collaborate with Partnerships and B2B Sales to develop marketing collateral
Digital & Social Media Management
Support managing day-to-day social media activities across brands, including content creation, scheduling and community engagement.
Review, audit, update and maintain websites, ensuring listings, imagery / videography, blog content, and key pages are optimised for SEO and user experience.
Identify and collaborate with local influencers, micro-creators, and resident ambassadors who align with Greystar's values and lifestyle branding.
Content Creation & Brand Development
Develop engaging content, including blogs, resident comms, property descriptions and promotional materials.
Support the design and production of marketing assets, including brochures, flyers and signage, working with our internal Design Team and external agencies.
Ensure brand consistency across all marketing materials and touchpoints.
Leasing & Resident Engagement Support
Assist in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs.
Support Operations Team in coordinating resident engagement initiatives such as placemaking & community events.
Coordinate with student ambassadors and universities to support outreach, on-campus visibility, and virtual engagement.
Coordinate the curation and deployment of Welcome Packs for new residents, ensuring these align with brand values and are reflective of the local area.
Plan and promote student-focused events, including welcome weeks, exam wellness support, and career/networking activations.
Support initiatives that encourage resident wellbeing, including health-focused content, partnerships (e.g. local fitness/yoga providers), and access to digital wellness resources
Local Outreach Partnerships
Build relationships with local businesses, service providers, and community organisations to create exclusive offers, co-hosted events, and referral incentives.
Support the leasing team by activating neighbourhood partnerships (e.g. cafés, gyms, wellness studios, cultural venues) that enhance the lifestyle proposition.
Work with local charities and community groups to incorporate meaningful CSR and placemaking initiatives into the resident experience.
Marketing Administration and Finance
Assist with budgeting and invoicing process, ensuring marketing expenses are tracked effectively.
Organise team folders and manage digital assets libraries (images, videos, logos, brand guidelines)
Support with PR coordination
About You
You're a creative marketer with 2+ years' experience, ideally in real estate, BTR/PBSA, hospitality, or lifestyle brands.
You're confident across digital marketing, social media, and content creation, with a strong eye for what engages and converts.
Comfortable working with CMS platforms like Umbraco, social scheduling tools, and email marketing systems, you combine excellent copywriting with solid technical skills.
You're data-aware, organised, and fluent in Excel, Word, and PowerPoint, with a good working knowledge of SEO, PPC, and digital advertising to support campaign performance.
What We Offer
We include a range of benefits for our corporate team members, including competitive pension, healthcare, and holiday allowance, amongst others as standard.
Please reach out if you are keen to know more.
About Greystar
Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally.
The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe.
Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist.
Greystar's pan – European platform was established in **** and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, and Spain.
One of Greystar's core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics.
We truly value diversity of thought, background and of experience.
Please reach out to the Talent Acquisition team to explore opportunities at Greystar in more detail or visit our careers site at
#J-*****-Ljbffr