Digital Marketing and Social Media Role
We are seeking a skilled Digital Marketing Specialist to join our team in Ireland.
This is a remote position that can become full-time, ideally aligned with the CET timezone.
You will be responsible for creating and managing our social media presence, focusing on LinkedIn; developing engaging content suitable for various networks, monitoring relevant discussions; tracking and measuring performance.
Key responsibilities include:
* Content creation and copywriting with backlinks
* Social Media Optimization
* Scheduling content plans using Buffer/Hootsuite and visualizing pages via Preview
* Ensuring content is informative and appealing
* Presenting data through Google Analytics, Diib, Semrush, Similarweb, etc
* Automating content distribution across all platforms (LinkedIn, Medium, Instagram, Twitter, etc)
* Competitor research via benchmarking
* Email Marketing campaigns and newsletters
* Recruiting databases using lead generation
* Growing/exploring relevant audiences for the company's blog, website, and landing pages
* Creating/optimizing landing pages and conversion rates
* Running and preparing email campaigns
* Preparing social media plans, content, & visuals as well as automation
* Growing newsletter subscriptions
* Keyword analysis
* Link building in specific markets
* Leading/collaborating on micro sites, landing pages, and main site refreshes
Requirements include:
* A proven track record of Digital Marketing & Social Media work with SaaS/HR Tech/equivalent
* Experience using tools: Google Analytics, Google Tag Manager, Mailchimp or similar, SEMrush/Collabim/SimilarWeb/Diib, Canva, Webflow