Role Introduction: Established in 1992, Applegreen is a leading convenience roadside retailer operating in the Republic of Ireland, the UK and the US. The company has grown to over €3 BN in annual revenue, managing 600 motorway service plazas and forecourt sites worldwide and employing more than 16,000 people. Applegreen is in a rapid growth phase and to support this ambitious expansion we are seeking a Group Senior Social and Digital Media Manager to join our new team.
Key Responsibilities
* Develop and execute a comprehensive organic social strategy aligned with business objectives.
* Manage organic social calendars in collaboration with internal stakeholders and partner brands.
* Plan, launch and optimize paid social media campaigns across multiple platforms.
* Own the digital advertising budget, providing detailed forecasting and performance analysis.
* Utilise data and analytics tools to track performance, generate actionable insights and present key findings to stakeholders.
* Support the creative team by providing data‑driven insights and direction on creative assets.
* Support the group digital strategy from concept through to implementation and ongoing continuous improvement.
Qualifications, Experience & Skills
* 6+ years in a social and digital media role within a customer‑centric B2C environment (agency or in‑house).
* Hands‑on experience with key platforms:
o Paid: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, DSPs.
o Organic: Content scheduling and analytics for Facebook, Instagram, X, LinkedIn and TikTok (e.g. Hootsuite, Sprout Social, Emplifi).
* Strong analytical skills with the ability to translate data into clear, concise and actionable insights (Google Analytics, Excel, data visualisation tools).
* Proven track record of developing and executing successful paid media campaigns across multiple platforms.
Additional Key Skills & Attributes
* Project management skills with the ability to manage multiple projects, competing priorities and fast‑paced environments.
* A ‘can do’ attitude and a positive, solution‑focused mindset.
* Dynamic adaptation to change and thriving in a rapidly growing organisation.
* Self‑starter who collaborates effectively across interdependent teams.
* Resilient, calm under pressure and comfortable dealing with ambiguity.
* Excellent written and verbal communication skills with a keen eye for detail.
* Exceptional interpersonal skills and the ability to engage and develop relationships with individuals at all levels of the organisation.
* Excellent drive, enthusiasm and commitment and a keen interest in developing a career at Applegreen.
* Experience creating creative content and telling stories to engage consumers across digital channels.
* Keen interest in emerging social and digital media trends and evolving algorithms.
* Strong commercial acumen and a focus on delivering value to the business.
* Willing to travel ad hoc if required and support out of hours as required.
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