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Product marketing b2c

Dublin
Pragmatike
Marketing
€60,000 - €80,000 a year
Posted: 8 October
Offer description

Overview

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Our client focus includes Cloud Computing, Distributed Systems, AI, and European SaaS.

Pragmatike is hiring to expand our team and drive the growth of internal projects. We aim to develop cutting-edge solutions in Cloud Computing, Blockchain, and Artificial Intelligence within a collaborative and innovative culture.

If you’re excited about ambitious projects in a dynamic, flexible environment, we’d love to hear from you!


Objectives of this Role

* Enhance Hives product marketing content output including written, video, graphic and infographic content for B2C and C2B markets.
* Develop and implement product marketing campaigns that resonate with existing customers.
* Ensure all product marketing materials align with Hives brand values and sustainability mission.
* Foster strong relationships with internal teams and key stakeholders to drive product marketing initiatives and roadmaps.
* Monitor product marketing budgets and optimize spend to achieve ROI.
* Increase user engagement and retention through strategic communication efforts.


Responsibilities

* Lead the development and execution of product marketing content tailored to our current user base.
* Create and manage comprehensive product marketing timelines, ensuring timely deployment.
* Educate and collaborate with other departments to maintain consistent product messaging across all channels.
* Oversee the team’s product marketing campaigns, ensuring alignment with company goals and user needs.
* Shape and articulate Hives product storytelling vision and voice for our B2C offerings.
* Negotiate and manage budgets to support large-scale product marketing initiatives.


Skills and Qualifications

* Exceptional written and verbal communication skills.
* Video/reel, graphic and infographic production capabilities (with fluency in relevant AI toolings when necessary) would be highly preferred.
* Extensive experience in product marketing and development, particularly in the B2C software/cloud/technology space.
* In-depth knowledge of market trends and product lifecycle management.
* Proven ability to develop and execute strategic product marketing campaigns.
* High empathy with the ability to understand and address user needs and concerns.
* Strong negotiation skills and the ability to manage budgets effectively.


Preferred Qualifications

* Demonstrated leadership capabilities and experience guiding cross-functional teams.
* Ability to intuitively assign responsibilities and manage team dynamics.
* Significant experience in designing and executing customer promotions.
* Familiarity with web development languages and technologies (HTML, CSS, JavaScript) is a plus.
* Proficiency in product design, UX/UI techniques and understanding of software engineering or computer science principles.


Location and Employment Type

* Location: Fully remote, EU timezone (CET +/- 2 hours).
* Start date: ASAP.
* Employment type: Full-time.
* Job function: Marketing and Sales.
* Industries: IT Services and IT Consulting.


Languages

* English is mandatory; French beneficial.


EEO and Data Privacy

Pragmatike is dedicated to a fair, transparent, and inclusive recruitment process. We ensure that no applicant is discriminated against based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

In accordance with GDPR, your personal data will be processed lawfully, fairly, and securely for recruitment purposes, including sharing with our client(s) for employment consideration. You have the right to request access, correction, or deletion of your data at any time.

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