We are seeking an accomplished Digital Marketing Specialist to spearhead our organisation's online presence.
Job Description:
This role involves leading the development and implementation of a comprehensive digital marketing strategy, driving awareness, donations, and engagement through multiple channels.
Key Responsibilities:
* Digital Strategy Development: Create and execute a results-driven digital marketing plan that aligns with current trends and opportunities, supporting fundraising, engagement, and awareness goals.
* KPI Establishment and Performance Analysis: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
* Campaign Planning and Optimisation: Plan, test, and optimise paid social media campaigns targeting the right audiences with effective messaging across key platforms.
* Email Campaign Enhancement: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Website Performance Management: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
* SEO Improvement: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
* Supporter Engagement: Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.