About Us The Johnstown Collection is a premier set of luxury Irish hotels renowned for delivering elevated guest experiences, exceptional event spaces, and warm, authentic Irish hospitality.
Our portfolio features two distinctive properties: Trim Castle Hotel - a stylish 4-star hotel with a contemporary edge, overlooking the iconic 12th-century Trim Castle.
Located in County Meath, it's an ideal venue for corporate events, weddings, and conferences steeped in historical charm.
The Johnstown Estate - a 4-star luxury resort set on 120 acres of parkland in Enfield, County Meath.
Known for its award-winning spa, fine dining, and extensive conference facilities, it is a flagship destination for MICE, incentive travel, and corporate retreats.
Role Overview This is a highly proactive, field-based sales role focused on generating new business across Ireland for both Trim Castle Hotel and The Johnstown Estate.
The role is designed to build a strong pipeline of events and group business across key segments including SMERF, national associations, trade unions, and corporate organisations, with a particular focus on residential conferences, training events, and annual gatherings.
The successful candidate will take ownership of outbound sales activity, develop new relationships and convert opportunities through a structured and consistent approach to market engagement.
This role will require regular travel, particularly to Dublin and key regional cities, and is ideally suited to a motivated individual who is confident working independently and building business from the ground up.
Key Responsibilities Proactive Business Development Generate new business through outbound sales activity, including cold outreach, networking, and client meetings Develop and execute a territory plan focused on Dublin and key regional cities (Cork, Galway, Limerick, etc.) Build a pipeline of qualified opportunities across SMERF, associations, and corporate event markets Identify and convert opportunities for residential conferences, training programmes, and group events Client Engagement Relationship Building Conduct regular face-to-face client meetings, site visits, and presentations Represent both hotels at industry events, networking forums, and relevant business communities Build long-term relationships with key decision-makers across target segments Position both hotels effectively based on client needs and event requirements Sales Activity Performance Management Maintain a consistent level of weekly sales activity (calls, meetings, outreach) Track all activity, pipeline, and conversion through CRM systems Provide regular reporting on: Pipeline development Conversion rates Market feedback and insights Collaboration with Internal Teams Work closely with Sales, Revenue, and Marketing teams to: Align pricing and availability Support campaigns and lead generation Ensure smooth handover of converted business Coordinate site inspections, FAM trips, and client experiences Corporate Transient Support (Secondary Focus) Support the development of corporate accounts where relevant for event and group business Assist with GDS and corporate rate activity in collaboration with Revenue Maintain visibility of key corporate accounts (approx.
10% of role focus Success Measures Growth in new business pipeline across target segments Conversion of new-to-hotel accounts Volume and value of residential and group bookings secured Consistency and quality of sales activity levels Candidate Profile 2+ years' experience in sales, events, or hospitality, ideally within a hotel or venue environment Strong interest in proactive sales and business development Comfortable with outreach, networking, and building relationships from scratch Highly self-motivated with the ability to manage time and territory independently Strong communication and presentation skills Full clean driving licence and willingness to travel regularly What We Offer Competitive salary bonus package Generous staff benefits including accommodation discounts, dining offers, wellness perks, and professional development opportunities.
A chance to represent two exceptional luxury properties with unique offerings and strong market potential Application Process If you are a dynamic sales professional with a passion for hospitality, events, and building meaningful client relationships-we want to hear from you.
Please submit your CV and a cover letter outlining your relevant experience and interest in joining The Johnstown Collection.