Job Description:
We are seeking an experienced SEO and Digital Marketing Specialist to join our team.
The ideal candidate will have a strong background in search engine optimization, pay-per-click advertising, and digital marketing strategies.
Main Responsibilities:
* Develop and implement SEO strategies to improve organic search visibility and drive website traffic.
* Conduct keyword research, analysis, and optimization to identify target keywords for content and landing pages.
* Perform website audits to ensure the site is optimized for search engines and user experience.
* Optimize on-page elements, including title tags, meta descriptions, headers, URLs, and internal linking structure.
* Collaborate with content creators to ensure SEO best practices are applied to content creation.
* Monitor and analyze the performance of SEO efforts using tools like Google Analytics and Search Console.
* Develop and execute link-building strategies to improve website authority and ranking.
* Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.
PPC Responsibilities:
* Design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
* Conduct keyword research to target the right audience and set up ad groups based on campaign objectives.
* Write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
* Collaborate with designers to create visually appealing banners, videos, or other creative assets for display ads.
* Monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
* Create and deliver detailed reports on campaign performance, highlighting key insights and recommendations for improvement.
* Adjust bids to maximize ROI and ensure efficient use of the campaign budget.