Digital Marketing Executive / D22 – Hybrid working model
Our client is an environmentally committed company growing from strength to strength, seeking a Digital Marketing Executive to join their well-established team. Work collaboratively with a small team to create and deliver focused digital marketing strategies and activities that align with the overall communications objectives. Salary: €45K - €50K plus bonus and benefits.
The Role:
1. Play an integral role in the planning, implementation, tracking, and measurement of end-to-end digital communications and awareness campaigns.
2. Support the development and delivery of differentiated, brand-focused, and customer-centric assets and campaigns across all channels.
3. Develop and implement a cohesive digital content calendar encompassing key activations and campaigns.
4. Create a strategic social media communications plan with key messaging targeting B2B and B2C audiences.
5. Support the development of annual KPIs and benchmarks for digital content performance across all channels.
6. Monitor and evaluate online presence and ensure community management.
7. Collect, evaluate, and leverage data from initial campaigns in both B2B and B2C and use market insights and data to inform new campaigns.
8. Conduct A/B testing or test-and-learn programs to maximize engagement and ROAS.
9. Liaise with website designers to create, optimize, and manage website functionality and user experience, including the creation and updating of meta descriptions, URL structures, and alt text across online content.
10. Manage and monitor Google Analytics to ensure the effectiveness of SEO and PPC activity and develop goal tracking for campaigns. Create quarterly analytical updates on the progress of channels and performance against annual KPIs for digital.
The Candidate:
1. A qualification in Marketing, Communications, or a relevant discipline.
2. Strong digital marketing experience, including social media, campaigns, and paid ads, is essential.
3. Team player with the ability to work collaboratively with a range of different colleagues and stakeholders.
4. Strong organizational skills and the ability to work well on initiative.
5. Must be able to take ownership and make recommendations.
6. Excellent verbal and written communication skills.
Call Carol at Executive Edge and send your CV.
Skills:
Strong digital experience, social media and campaign experience, capable of working on own initiative.
Benefits:
Work from home, additional benefits.
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