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Head of brand

Marketing People Ltd
Head of brand
Posted: 29 July
Offer description

Were seeking a visionary Head of Brand to lead brand strategy and execution for Skingredients, an award-winning skincare range, and The Skin Nerd, an expert-driven skin consultancy platform.
This is a defining leadership role for a brand builder who can blend creative storytelling with commercial impact to drive meaningful growth across DTC, retail, and professional channels.
As the guardian of their brands, youll lead and inspire a multidisciplinary team across Marketing, Creative, PR, and Communications, ensuring their identity is bold, consistent, and always one step ahead in a competitive market.
This is your opportunity to lead two purpose-driven, customer-obsessed brands with a loyal following and major growth potential.
Your Mission: Define and execute the end-to-end brand strategy from positioning to tone of voice to go-to-market.
Lead a high-performing, cross-functional marketing team and agency partners, driving collaboration, innovation, and accountability.
Deliver high-impact, data-driven campaigns across PR, influencer, and social with a focus on ROI and customer acquisition.
Protect and elevate brand identity, ensuring consistency across all consumer and trade touchpoints.
Launch content-rich campaigns, community-first initiatives, and influencer activations that drive real brand love.
Work closely with leadership to align brand goals with commercial strategy and revenue growth.
What You Bring: 8+ years of senior brand leadership in fast-moving consumer, retail, or beauty environments.
Proven success building and scaling lifestyle or skincare brands with a sharp eye for creative and a strong handle on performance marketing.
Experience managing and mentoring high-performing teams and external agencies.
Strong commercial acumen, budget ownership, and a test-and-learn approach to campaign execution.
An instinct for innovation, a passion for skincare, and a deep understanding of todays omni-channel consumer journey.
Location: Dublin City - Hybrid Salary: Competitive Package Job Ref: 9463EK Skills: Brand manager Brand Management Marketing Beauty

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