Role Overview The Customer Retention Manager is responsible for maximising the lifetime value of the company's global customer base through strategic CRM and lifecycle marketing initiatives.
The role focuses on developing strategies that encourage repeat purchases, increase customer engagement, and strengthen long-term customer relationships.
This role requires a strong understanding of customer behaviour, marketing automation, segmentation, and data-driven decision making.
Key Responsibilities Develop and implement customer retention strategies across email marketing, SMS marketing, and loyalty initiatives Manage and optimise CRM platforms and marketing automation tools Analyse customer data to identify behavioural trends, segmentation opportunities, and retention drivers Develop lifecycle marketing programmes that encourage repeat purchases and strengthen customer relationships Work closely with acquisition teams to ensure seamless customer journeys from first purchase through repeat engagement Monitor key metrics including repeat purchase rate, customer lifetime value, email engagement, and retention rates Design and implement loyalty programmes, referral initiatives, and customer engagement campaigns Continuously test and optimise retention strategies to improve performance Manage and mentor CRM and retention marketing team members Candidate Requirements Minimum of three years management experience within CRM, retention marketing, or lifecycle marketing Strong understanding of email marketing platforms, customer segmentation, and marketing automation Experience managing large customer databases and customer engagement strategies Strong analytical skills and ability to translate customer data into actionable insights Degree or Master's qualification in Marketing, Data Analytics, Business or related discipline preferred Experience working with international customer bases is advantageous Please note that this role is based on site in Killarney