Job Title
Product Marketing Specialist: A Key Role in Delivering Business Solutions
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We are seeking an experienced Product Marketing Specialist to lead the development and execution of product marketing strategies that drive business results. This role will play a critical link between product, sales, and marketing teams, ensuring that we deliver the right solution to the right audience with the right message at the right time.
Key Responsibilities:
* Develop and promote product marketing resources such as case studies, guides, research articles, webinars, white papers, and videos to effectively communicate the value proposition of our products.
* Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions.
* Maintain and expand competitive intelligence by monitoring marketplaces, creating battle cards, and researching related verticals.
* Foster collaboration between product marketing and regional technical teams and analysts to identify and distribute use cases and messaging across global teams.
* Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches.
* Manage social media channels, create content calendars, and monitor performance metrics to optimize results.
* Provide ongoing support to keep product collateral and sales enablement resources up-to-date.
Requirements:
* 2-3+ years experience in marketing, communications, or a related field.
* Excellent business writing skills with experience crafting compelling messaging for technical products.
* Familiarity with product marketing principles, techniques, and best practices.
* Experience managing social media content across platforms.
* Experience building out product marketing campaigns.
* Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.