Head of CRMLocation: Dublin City Centre (Hybrid)Reporting to: Director of Performance MarketingMorgan McKinley is proud to partner with a dynamic beauty care brand currently seeking a Head of CRM. This is a fantastic opportunity for a seasoned CRM professional to join a fast-growing team and shape the future of customer engagement across digital channels.Key ResponsibilitiesLead and manage the strategic roadmap for email, push, and SMS campaigns across all business units, ensuring alignment with overarching business goals.Collaborate with the Creative Design Studio to brief content and asset needs, guaranteeing timely delivery in line with campaign plans.Write compelling subject lines and develop A/B testing strategies to optimize subject lines and content across various customer segments.Create and deploy email templates, manage control groups, and oversee campaign execution across multiple customer lifecycles.Identify and escalate any technical or delivery issues as needed.Become a power user of the company's new enterprise CRM platform, Salesforce.Work cross-functionally with Brand, Social Media & Content, and Performance Marketing teams to align CRM efforts with integrated, through-the-line (TTL) marketing campaigns.Ensure CRM initiatives support key lifecycle KPIs including retention, cross-sell and upsell conversion, win-back, LTV, and more.Analyze and report on campaign performance, including comparisons against control groups.Grow the subscriber base and develop strategies to increase conversion from existing customers to subscribers.Design and implement both automated and scheduled campaign workflows.Contribute to the development of campaign typologies and delivery controls, ensuring compliance.Collaborate with the Tech team to define customer data and reporting needs, ensuring CRM data accuracy and accessibility.Skills & RequirementsA minimum of 5 years' experience in a data-driven CRM or lifecycle marketing role (email, SMS, push).Proven expertise in developing, executing, and reporting on CRM campaigns using Salesforce Email Studio.Strong understanding of customer data management and experience collaborating with BI, Tech, and Product teams to ensure CRM platform integrity.Exceptional communication and prioritization skills, with a keen eye for detail.Confidence in engaging with C-level executives and delivering impactful presentations at the board level.Proactive, hands-on approach with the ambition to scale the CRM function and team.
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