Party Sweet Nella is an e-commerce business specialising in party supplies and personalised party products, helping customers create unforgettable celebrations for birthdays, events, and special moments.
We believe parties are about more than decorations — they're about joy, memories, and connection.
As our business continues to grow, we're looking for a strategic, creative, and results-driven Part-Time Performance Marketing Specialist to help us attract more customers and turn marketing into consistent sales.
The Role This is not a simple posting or scheduling role.
This role is about strategy, execution, and performance — using Google Ads and social media together to drive traffic, conversions, and revenue.
You'll be responsible for planning and executing marketing activity that supports promotions, seasonal demand (birthdays, celebrations, holidays), and ongoing growth.
You'll work closely with the business owner and take ownership of how Party Sweet Nella shows up online.
This is a part-time, hands-on role suited to someone who enjoys responsibility, flexibility, and thinking commercially.
What Success Looks Like in This Role Consistent and growing sales from Google Ads and social media Growing and engaging Party Sweet Nella's social community across key platforms Well-planned campaigns aligned with promotions and seasonal moments Clear strategy behind ads and content Proactive identification and fixing of drops in traffic or sales Marketing activity that supports real business goals, not vanity metrics Key Responsibilities Strategy & Planning Develop a clear monthly marketing strategy aligned with Party Sweet Nella's sales goals Plan campaigns around key moments (birthdays, events, seasonal peaks)Ensure Google Ads and social media work together cohesively Suggest ideas to improve offers, messaging, and conversion performance Google Ads Manage and optimise Google Ads campaigns (Search, Performance Max, Shopping if applicable)Monitor spend, conversions, ROAS, and sales volume Adjust budgets and bids based on performance and opportunities Identify and resolve performance drops quickly Focus on profitable growth and sales consistency Social Media (Organic & Paid)Plan and schedule social media posts aligned with campaigns and promotions Create or coordinate simple, sales-focused content (no heavy design work required)Manage paid social campaigns (Facebook / Instagram if applicable)Ensure social media supports customer acquisition and conversions Repurpose content efficiently across platforms Reporting & Optimisation Track performance and translate data into clear, actionable insights Provide easy-to-understand monthly reports Recommend improvements to strategy, targeting, creatives, and budgets Communicate openly about what's working and what isn't What You'll Bring Proven experience with Google Ads (e-commerce preferred)Experience managing social media and paid social campaigns Strong understanding of ROAS, CPA, conversions, and funnels Strategic mindset with the ability to plan, test, and optimise Ability to work independently and take ownership Clear communication and a commercial, results-focused approach Interest in e-commerce, events, and customer-driven marketing Role Details Part-time role (approximately 40 hours per month, flexible depending on campaigns)Remote Long-term collaboration preferred Monthly or hourly compensation based on experience To Apply, Please Include A brief summary of your experience with Google Ads and social media One example of how you helped increase sales or conversions Your expected hourly rate or monthly fee Confirmation that you are comfortable working part-time with strategic responsibility Why You'll Enjoy Working With Party Sweet Nella Flexible, part-time role with real ownership Direct impact on sales and business growth No corporate layers — your ideas matter Opportunity to grow with an expanding e-commerce brand Job Types: Part-time, Permanent Pay: From €700.00 per month Expected hours: No less than 10 per week Benefits: Flexitime Work from home Work Location: Remote