Overview
Senior Global Lifecycle Marketing Specialist at Binance. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our security, user fund transparency, trading engine speed, deep liquidity, and a broad portfolio of digital-asset products.
We are seeking a highly experienced Lifecycle Marketing professional to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will understand product and campaign operations, including AB testing, funnel analysis, and lifecycle strategies. This role reports to the global team and provides campaign ideas and guidance to regional teams.
Responsibilities
* Directly own the regional lifecycle marketing strategies in collaboration with local and global teams by bringing and executing new ideas to increase activation and retention
* Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
* Understand other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
* Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
* Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
* Implement data-driven optimization based on insights from internal data and external market conditions
Requirements
* Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
* At least 8 years of experience in lifecycle marketing/strategy, preferably in an online industry and in a global remote company
* Multichannel marketing expertise, with a focus on product-led growth marketing; in-depth understanding of AB testing, funnel analysis, and custom strategies
* Knowledge and experience with marketing automation platforms/tools
* Exceptional logical thinking and data-driven decision-making abilities
* Strong familiarity with working with various Business Unit products and the ability to understand user preferences and pain points
* Fluency in English required to coordinate with overseas partners and stakeholders; additional languages are a plus
* Able to work remotely and efficiently with global teams
Why Binance
* Shape the future with the world’s leading blockchain ecosystem
* Collaborate with world-class talent in a user-centric global organization with a flat structure
* Tackle unique, fast-paced projects with autonomy in an innovative environment
* Thrive in a results-driven workplace with opportunities for career growth and continuous learning
* Competitive salary and company benefits
* Work-from-home arrangement (arrangements may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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