Marketing Analyst Role
About Us:
Ancestry empowers journeys of personal discovery to enrich lives. With an unparalleled collection of more than 40 billion records, we help customers discover their family story and gain a new level of understanding about their lives.
----------------------------------- Job Description
We are seeking a Marketing Analyst to join our International Marketing Analytics team in this pivotal role that will be at the forefront of transforming how we measure, understand, and optimise our marketing investments across both digital performance channels and traditional media including TV and sponsorships.
The Job Responsibilities Include:
* Leading the design and execution of analytical solutions across initiatives such as Marketing Mix Modeling (MMM), segmentation and personalisation, and pricing optimisation
Requirements for Success
* Bachelor's degree in Computer Science or Statistics with Master's or Ph.D. being preferred
* Data science professional with 5+ years experience in developing machine learning models & statistical solutions
----------------------------------- BenefitsWe offer flexible work arrangements allowing you to choose your own workplace.
We are committed to fostering diversity within our organization.We value innovative ideas regardless of background.Have a data-driven culture dedicated towards business outcomes improvement.