You'll sit at the intersection of data, strategy and marketing execution, shaping how acquisition, retention and cross-sell really work. for a scale up consumer platform,Client DetailsA major consumer-facing financial services brand is rebuilding how it understands, engages, and grows its customer base. They've invested in a new behavioural segmentation model. Now they need someone senior to activate it, embed it, and turn insight into commercial impact.DescriptionThe activation of a new behavioural segmentation framework across the businessTurning insight into real-world customer strategies that drive growth, retention and profitabilityDefining what customer value means and making it measurableBuilding lifecycle and contact strategies that are smart, segmented and test-drivenPartnering closely with senior leadership to influence investment, priorities and directionCreating a culture where decisions are driven by customer behaviourProfileA senior customer strategy leaderSomeone who knows how to turn data and segmentation into outcomesStrong commercial instincts with the ability to connect customer behaviour to revenueExperience working with analytics partners, agencies or consultanciesComfortable leading through ambiguity and transformationConfident communicator who can bring senior stakeholders with themJob OfferComeptitive package - £120k + bonusRemote working option