Market Access & Intelligence Analyst
Our Client in South Dublin is looking for a Market Access & Intelligence Analyst to join their Marketing team. The position is focused on gathering, analysing, and interpreting data to understand market conditions and to highlight business development opportunities in the international medical device market. The successful candidate will report to the Group Marketing Manager.
Responsibilities:
1. Data Collection:
2. Completing desktop research to gather primary data.
3. Gathering secondary data from sources like market reports, industry publications and the competitor landscape.
4. Tender Mapping & Procurement Analysis: Mapping national procurement pathways and monitor relevant tenders.
5. Data Analysis:
6. Identifying trends, patterns, and insights from collected data.
7. Using data modelling and other tools to analyse large datasets.
8. Interpreting data to understand consumer preferences, market dynamics, and competitive landscapes.
Identifying device registration requirements
9. Report Generation and Presentation:
10. Creating clear and concise reports and graphs summarizing research findings.
11. Presenting findings to stakeholders, including marketing teams and senior management.
12. Strategic Input:
13. Identifying market opportunities and potential risks based on research findings.
Providing data-backed insights and actions to guide sales and marketing and product development strategies.
14. Stakeholder Mapping: Identify key decision-makers (clinicians, procurement managers, public buyers).
15. Pricing & Reimbursement Benchmarking: Where relevant, track pricing structures and reimbursement eligibility
Requirements:
16. 2 years' experience in a Market Research Analysis function in an International B2B setting.
17. A third-level or postgraduate qualification in business or similar
18. Show ambition and passion with a desire to succeed in a pressurised target-driven environment
19. Exhibit strong communication, presentation and IT skills
20. Can manage multiple projects and meet tight deadlines with strong time management and organizational skills.