Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) Specialist
Job Description:
We are seeking a highly skilled Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) Specialist to join our team. The ideal candidate will have a proven track record of improving website visibility and driving traffic through effective SEO strategies, as well as experience in creating and managing successful PPC campaigns.
Key Responsibilities:
* SEO: Develop and implement comprehensive SEO strategies to improve organic search visibility and drive website traffic.
* Keyword Research:Perform thorough keyword research to identify target keywords for content and landing pages.
* Website Audits:Conduct regular website audits to ensure the site is optimized for search engines and user experience.
* On-page Optimization:Optimize on-page elements, including title tags, meta descriptions, headers, URLs, and internal linking structure.
* Content Collaboration:Collaborate with content creators to ensure SEO best practices are applied to content creation.
* Performance Monitoring:Monitor and analyze the performance of SEO efforts using tools like Google Analytics and Search Console.
* Competitive Analysis:Perform competitive analysis to identify gaps in SEO strategies and make data-driven recommendations.
* Technical SEO:Work closely with web developers to ensure technical SEO issues are resolved.
* Link Building:Develop and execute link-building strategies to improve website authority and ranking.
* Staying Up-to-date:Stay current with the latest SEO trends, search engine algorithm updates, and industry best practices.
* PPC: Design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
* Keyword Research:Conduct keyword research to target the right audience and set up ad groups based on campaign objectives.
* Ad Copywriting:Write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
* Ad Creative:Collaborate with designers to create visually appealing banners, videos, or other creative assets for display ads.
* Campaign Performance:Monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
* Reporting:Create and deliver detailed reports on campaign performance, highlighting key insights and recommendations for improvement.
* Bidding Strategies:Adjust bids to maximize ROI and ensure efficient use of the campaign budget.
* Campaign Management:Manage daily/monthly budgets across multiple campaigns to avoid overspending or underspending.
* A/B Testing:Run A/B tests on ad copy, landing pages, and targeting to optimize click-through rates, conversion rates, and ad relevance.
Required Skills and Qualifications:
* Proven track record of improving website visibility and driving traffic through effective SEO strategies.
* Experience in creating and managing successful PPC campaigns.
* Strong understanding of SEO principles, including keyword research, on-page optimization, and link building.
* Proficiency in Google Ads and Google Analytics.
* Excellent communication and collaboration skills.
* Ability to stay up-to-date with the latest SEO trends and best practices.
Benefits:
* Competitive salary and benefits package.
* Opportunity to work with a dynamic team and contribute to the growth and success of the company.
* Professional development opportunities.
Others:
* Must be able to work independently and as part of a team.
* Must be able to prioritize tasks and manage multiple projects simultaneously.