FOUNDATION TRAINING | 3 DAYS Core-TRAINING | Face-to-Face
The Product Manager Boot Camp Core is your core training for strategic product management excellence. In just 3 intensive days, you will build the essential skills and methods you need to drive your products forward with clarity and impact.
Based on the proven framework of our renowned Product Manager Boot Camp, this condensed training focuses on the core elements of strategic product work. You will gain practical tools to analyze markets, define product strategies all within a minimum of time and budget.
Foundation training to foster core Product Management Excellence in 3 days
* Solid core training to become a strategic product manager in the industrial and B2B environment
* For newcomers, experienced product managers without training, or as a refresher
* Outcome-based training approach for direct work results and maximum practical transfer
* Total of 3 attendance days in a row, plus several hours of E-learning for preparation and follow-up
* Training manual as a printed ring binder in colour and digitally, comprehensive PM toolbox in XLS and PPT format, detailed flipchart photo protocol of all illustrations as pdf
* Completed sample product business plan as a ring binder in colour, and product business plan template as workbook and digitally in PPT format
* PM1 Essentials poster in A1 format in DE and EN, printed and digital
* Certificate of attendance for PM1 Product Manager Boot Camp Core
* Including lunch, refreshments during breaks and a camp networking dinner
Core topics: The PM as entrepreneur, PM roles, PM core function, PM processes, product life cycle management, product business plan, market structure analysis, market potential determination, customer benefit analysis, competition analysis, strategic options, marketing instruments, quantification of strategy.
13 – 15 Oct 2025
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan
Claudia Bauch
Event Management and Accounting
Get to know Claudia Get advice now ENGLISH Dublin, Ireland 2.950,00
Total price net
Book now 03 – 05 Nov 2025
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan
Claudia Bauch
Event Management and Accounting
Get to know Claudia Get advice now ENGLISH Dublin, Ireland 2.950,00
Total price net
Book now 19 – 21 Jan 2026
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan ENGLISH Dublin, Ireland 2.950,00
Total price net
Book now 09 – 11 Mar 2026
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan
Claudia Bauch
Event Management and Accounting
Get to know Claudia Get advice now ENGLISH Dublin, Ireland 2.950,00
Total price net
Book now 22 – 24 Jun 2026
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan
Claudia Bauch
Event Management and Accounting
Get to know Claudia Get advice now ENGLISH Dublin, Ireland 2.950,00
Total price net
Book now 09 – 11 Nov 2026
Siobhan Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Get to know Siobhan
Claudia Bauch
Event Management and Accounting
Get to know Claudia Get advice now DEUTSCH Dublin, Ireland 2.950,00
Total price net
Book now
In 3 intensive training days, you will learn the core skills you need to be successful in your role as a product manager: methods, tools, dialogue with peers and the right mindset.
On-Boarding
During the onboarding phase, you will start the training with all other participants prepared and with a homogeneous basic knowledge and reference picture for effective product management. In addition, you will select relevant topics from practice for application in outcome-based training.
* 5 e-learning modules for the poster of the same name Product Management Essentials and Product Business Plan
* Selecting the product for the product business plan
* Questionnaire to prepare for lateral leadership
* Duration approx. 3-4h, online and self-paced
We start with a look at your role as a product manager or product marketing manager and familiarise you with the PM1 product management map with all the relevant PM processes.
* The PM1 Manifesto: the PM as entrepreneur
* PM core function, PM roles and tasks
* PM competency model, PM process levels product, portfolio and corporate strategy
* Product life cycle, market life cycle and technology life cycle
Day 2 Product business plan part 1 – Market analysis
Together, we will develop the framework for market analysis as a foundation for the product strategy, familiarise ourselves with the most important tools and methods and their links. You will immediately apply the methods to your own product.
* Market structure analysis with segmentation
* Market potential analysis
* Market trend analysis and identification of influencing exogenous factors
* Determination of Customer Pains & Gains and customer benefit expectations and purchase decision criteria
* Influence of recommenders
* Evaluation of current market access
* Competition analysis
* Summarising the market analysis in the SWOT
Day 3Product business plan part 2 – Product strategy
Together, we will embark on a strategic journey and learn how to manage the development, positioning and marketing of a product so that your product is successfully established on the market. Here too, you will apply the methods to your product immediately.
* Determination of the product vision as well as company and product market goals
* Methodology of strategic brainstorming based on basic strategies and derivation of strategic options
* Selection of target segments and development of effective customer value propositions for product positioning
* Marketing mix: product, service, price, distribution and communication strategy
* Product roadmapping, action planning
* Business case & ROI calculation
The goal: Take the fast lane to master the role of strategic product manager
In the PM1 Boot Camp Core for Product Managers, newcomers can take the fast lane to master the role of a strategic product manager. Over just three intensive days on-site, you will learn the essential building blocks of strategic product management and gain the confidence to act as the entrepreneur for your product.
This foundation format is designed to fit into your schedule and budget while delivering maximum impact. You benefit from a highly focused curriculum, hands-on exercises, and direct interaction with trainers and peers.
The Boot Camp Core is particularly effective for teams on a tight budget and limited availability who want to build solid product management capabilities quickly—without compromising on depth or quality.
The target group: For product management newcomers and experienced product managers as a refresher course
Like our 5-day “All-in” boot camp, this training was designed for all newcomers to product management in companies in the industrial and B2B environment. These are often engineers and technicians who were previously in development, sales or service and now want to prepare for their role as a product manager.
The face-to-face training in English is particularly suitable for international PM teams.
At the same time, product managers who have been working in this position for several years and have not yet received systematic training, as well as experienced product managers who want to refresh and deepen their methodological knowledge, will benefit greatly from the training. Even business economists who have already dealt intensively with marketing during their studies regularly confirm the great benefits of the training program tailored to PM.
Your benefit: The time and cost effective solution to proficiency and effectiveness in product management
The 3-day product management core training is easy to integrate into your own schedule and is designed to fit into tight budgets.
Effectiveness and speed
You will learn and immediately apply important skills, methods and tools that will significantly increase your effectiveness as a product manager.
Outcome-based and ready-to-use templates
Each participant works interactively and directly on its own product business plan, so you leave with real working results. You will also receive a comprehensive tool box and ready-to-use templates.
Our training location: Dublin, Docklands
Dublin, Ireland, is a vibrant and dynamic hub for innovation, making it an ideal location for Product Management training. As a major tech center in Europe, Dublin is home to leading global companies and a thriving start-up scene, offering an inspiring backdrop for learning and professional growth. With its rich history of innovation, forward-thinking business environment, and renowned tech community, Dublin provides a unique opportunity to connect with industry leaders and gain insights into the latest trends and practices in product management. The city’s friendly atmosphere and rich cultural heritage further enhance the training experience, making it not just educational but truly inspiring.
The exact venue location will be provided with your registration confirmation.
The Samuel Hotel, Dublin, Ireland
What we say – Customer Voice
Very well-organized, structured course that explains the topic of product management in a practical and comprehensive manner. The content and the findings derived from it have already helped us enormously in our further development in product management after the first two modules.
What we say – Customer Voice
The concentrated load of product management – a systematic and practical approach for the product managers of tomorrow.
What we say – Customer Voice
The systematic approach of the event and the creation of the business plan showed us where we were well positioned and where we still had gaps and how we could close them in order to better meet customer needs – with added value. I would highly recommend this course to any product manager – with or without product management experience.
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