Role: Sales & Marketing Executive (Equine & Pet Division)
Location: Hybrid (Head Office / Remote)
Contract: Full-time, Permanent
Reports to: Head of Marketing
Overview
We are seeking a proactive Sales & Marketing Executive to drive online sales growth and deliver innovative marketing across our equine and pet product ranges.
This hybrid role blends sales, digital marketing, and traditional campaigns — with a strong emphasis on using AI tools and automation to increase efficiency, improve reach, and support overall business growth.
The successful candidate will be hands-on across e-commerce, social media, content, and campaigns, while also helping us adopt smarter, AI-driven ways of working.
Key Responsibilities
Sales (E-commerce & Lead Generation):
Grow sales on our e-commerce website through targeted campaigns, advertising, and social media.
Use data-driven insights and AI-supported tools to optimise campaigns and improve conversion.
Develop systems for lead generation and key account development.
Manage WhatsApp campaigns and provide digital sales support to field reps.
Marketing (Digital & Traditional):
Manage and maintain the company website, ensuring content is fresh, accurate, and sales-focused.
Oversee social media channels, delivering engaging and brand-consistent content.
Plan and run both digital campaigns and traditional marketing (print, events, sponsorships).
Work with other marketing team members to support wider projects.
AI & Digital Tools:
Introduce and use AI tools for content creation, analytics, customer targeting, and workflow efficiency.
Help build automation into marketing processes to increase output without increasing workload.
Keep up to date with new digital and AI platforms to ensure the business stays competitive.
Skills & Experience
Essential:
Proven track record in digital sales and marketing, ideally within e-commerce, FMCG, equine, or pet sectors.
Strong working knowledge of social media platforms and digital advertising.
Hands-on experience with website management and e-commerce platforms.
Strong interest in using AI and automation to improve marketing and sales performance.
Excellent communication, content creation, and organisational skills.
Desirable:
Experience with paid media (Google Ads, Meta Ads) and SEO.
Familiarity with WhatsApp campaigns, CRM systems, or marketing automation.
Basic knowledge of AI tools (ChatGPT, Jasper, Canva AI, HubSpot AI, etc.).
Background in equine, pet, or veterinary industries.
Personal Attributes
Results-driven with a commercial mindset.
Curious and open to new technologies and smarter ways of working.
Able to balance creative campaign ideas with data-driven execution.
Collaborative and comfortable supporting colleagues across the business.
Salary & Benefits
€35,000 + per annum, depending on experience, plus performance-based sales bonus.
Hybrid working with flexibility.
Opportunity to develop new AI-driven marketing and sales approaches.
Career progression in a supportive, forward-thinking company.
Note to Applicants
While we are seeking candidates with experience in a similar role, we also welcome applications from individuals with a strong passion for AI, sales, and marketing who are eager to grow and develop within the role.
Job Type: Full-time
Pay: €25,******-€35,****** per year
Benefits:
Company pension
Work Location: In person