Senior SEO Executive
* Location:
Dublin (Remote)
* Company:
Madcraft
* Type:
Full-time
Madcraft is a digital transformation and growth company headquartered in Dublin, with a strong and growing presence across the United States and the UK. Founded in 2017, we partner with ambitious B2B organisations to build high-performance digital platforms, deliver search-led growth strategies, and help brands win visibility across traditional search engines and emerging AI-driven discovery platforms.
As search continues to evolve — with LLMs, AI Overviews, and generative search reshaping how users find information — Madcraft is investing heavily in advanced SEO, AEO (Answer Engine Optimisation), and future-facing search strategies. To support this, we are hiring a Senior SEO Executive to play a leading role in shaping and delivering our SEO offering across global client accounts.
About the Role:
This is a senior, hands-on SEO role for an experienced search professional who understands both the technical foundations of SEO and the rapidly evolving AI search landscape.
You will lead SEO strategy and execution across a portfolio of B2B and enterprise clients, working closely with web, UX, development, and digital performance teams. This role requires someone who is comfortable operating at both a strategic and executional level — able to set direction, analyse performance, and deliver measurable results.
You will also help Madcraft stay ahead of industry change, particularly around LLMs, AI-driven search, structured data, entity optimisation, and local/global SEO.
Key Responsibilities:
SEO Strategy & Leadership
* Own and lead SEO strategy across multiple client accounts, ensuring alignment with commercial goals.
* Develop and execute SEO roadmaps covering technical SEO, on-site optimisation, content strategy, and authority building.
* Act as a senior SEO voice internally, supporting account leads and clients with clear, confident guidance.
AI Search, LLMs & AEO
* Stay at the forefront of AI-driven search, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-based discovery platforms.
* Translate emerging LLM and AEO trends into practical, testable strategies for clients.
* Implement structured data, entity optimisation, and semantic search techniques to improve AI visibility and citation.
Technical & On-Site SEO
* Work closely with developers and technical leads to ensure SEO best practices are embedded into website builds and migrations.
* Lead SEO migrations, audits, and remediation plans across WordPress and custom platforms.
* Ensure sites meet Core Web Vitals, indexing, crawlability, and performance standards.
Global & Local SEO
* Deliver SEO strategies for clients operating across multiple regions and markets.
* Lead local SEO programmes including Google Business Profile optimisation, local landing pages, and citation strategies.
* Understand international SEO considerations such as hreflang, regional targeting, and localisation.
Data, Reporting & Performance
* Analyse SEO performance using GA4, GSC, and third-party tools to identify growth opportunities.
* Build clear, actionable reporting that ties SEO activity to leads, revenue, and pipeline.
* Use data to inform decision-making, prioritisation, and continuous optimisation.
Agency Delivery & Collaboration
* Work within a fast-paced agency environment, managing multiple priorities and stakeholders.
* Collaborate closely with UX, web, paid media, and strategy teams to deliver integrated growth programmes.
* Support proposal development and pitch activity with SEO insights where required.
About You:
* 8+ years' experience in SEO, ideally within a digital agency or consultancy environment.
* Strong background delivering SEO for
B2B, enterprise, and marketing-focused websites
.
* Deep technical SEO knowledge, including migrations, site architecture, and performance optimisation.
* Proven experience with
global and local SEO
strategies.
* Up-to-date understanding of
LLMs, AI search, and future-facing SEO techniques
.
* Highly analytical, comfortable working with data, and confident presenting insights.
* Proactive, curious, and always testing new ideas in a rapidly changing search landscape.
* Comfortable operating independently while contributing to a collaborative team culture.
Why Join Madcraft:
* Lead SEO strategy at a company actively investing in AI search and next-generation discovery.
* Work on complex, high-impact projects for ambitious B2B and enterprise clients.
* Collaborate with senior web, UX, development, and performance specialists.
* Influence how SEO evolves within a modern digital transformation agency.
* Competitive compensation aligned with seniority and experience.
If you're excited by the future of search, enjoy working at the intersection of
SEO, AI, data, and strategy
, and want to help shape how brands are discovered in the years ahead, we'd love to hear from you.
To apply, please apply directly via LinkedIn.