Job Title: Senior Digital Media Strategist
We are seeking a highly skilled and experienced Senior Digital Media Strategist to join our team. As a key member of our digital marketing team, you will be responsible for driving our digital marketing strategy across multiple international markets.
About the Role:
* You will develop and execute comprehensive organic social media strategies aligned with business objectives.
* Manage and implement organic content calendars, collaborating with internal stakeholders and partner brands.
* Lead and optimize paid social media campaigns across multiple platforms.
* Oversee the paid digital media strategy, managing forecasts and performance analysis.
* Utilize analytics tools to track and interpret performance data, delivering actionable insights to senior stakeholders.
* Partner with creative teams to provide data-driven direction on campaign assets and content performance.
* Support the wider group digital strategy, from concept to execution and continuous improvement.
Requirements:
* A minimum of 6+ years' experience in a social and digital media role within a B2C environment (agency or in-house).
* Proven expertise in paid platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and DSPs.
* Experience with organic tools including content scheduling and analytics for Facebook, Instagram, X, LinkedIn, and TikTok.