Job Description:
We are seeking a seasoned Digital Transformation Marketing Expert to spearhead our co-marketing initiatives with key partners.
* Develop and execute comprehensive digital marketing campaigns and programs in collaboration with strategic partners, driving business growth and opportunity creation.
* Promote partner marketing programs, including centrally managed initiatives and localized events, ensuring alignment with joint priorities and driving mutual success.
* Collaborate with Partner Managers to develop marketing plans that align with joint objectives, drive customer engagement, and maximize return on investment (ROI).
* Manage the execution of regional social media posting and paid social advertising, ensuring brand consistency and maximizing impact.
* Spearhead the planning and execution of partner events, both in-person and virtual, to deliver seamless experiences and impactful outcomes.
* Maintain scaled partner accounts by co-creating marketing strategies, setting clear goals and metrics, and supporting campaign execution and messaging.
Key Responsibilities:
* Develop and execute digital transformation marketing strategies and tactics
* Collaborate with cross-functional teams to drive business growth and customer engagement
* Manage budget allocation and forecasting to ensure efficient use of resources and maximum ROI
* Oversee social media posting and paid social advertising across regions
* Plan and execute partner events and meetings