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Overview
Title: Marketing & Brand Development Manager
Reporting to: Head Of Business Development
Location: Grand Canal Dock, Dublin 2
Contract: Full Time Permanent
Working Model: Hybrid Working Model (two days in the office, three days working remotely in Ireland on a weekly basis. Flexibility to work additional days in the office will be required depending on business demands).
Note: Kindly note we do not offer visas or sponsorship for this role. You must have the right to work in Ireland and provide a valid Visa to be considered for this role.
About IPB
Founded in 1926, we are the leading insurer of Ireland\'s public sector. As Ireland\'s only indigenous mutual insurer, we exist to protect and safeguard the interests of our Members, consisting of all 31 Local Authorities, 16 Education and Training Boards, the HSE and Regional Assemblies. We support our Members in serving the needs of their local communities across Ireland.
Our purpose remains to attract the very best talent to meet the evolving needs of our Members and customers. We are committed to sustainability, inclusion and delivering value for our customers.
About the role
The Marketing & Brand Development Manager plays a key role in shaping and delivering the company\'s marketing strategy. Reporting to the Head of Business Development, this role is responsible for setting out the Marketing Operational Plan, ensuring alignment with business priorities, and maintaining a consistent and compelling company brand. The role provides leadership to the marketing team and oversees campaigns, communications, content and events designed to win new business and engage existing members. It requires collaboration with internal departments to ensure all activities align with the company\'s values, culture and objectives, while continually refining the strategy using performance data and market insights.
Responsibilities
* Developing and maintaining the Marketing Operational Plan to align with business priorities and deliver measurable results.
* Allocating marketing resources, including budget, team capacity, and tools, to maximise efficiency and impact across initiatives.
* Ensuring that the annual marketing budget and spend is correctly allocated, and optimising ROI across campaigns, channels, and events.
* Leading, mentoring, and overseeing the marketing team, driving performance and a collaborative culture.
* Defining and maintaining a consistent company brand identity across campaigns, communications and digital platforms.
* Creating and curating high-quality written, visual and multimedia content that engages stakeholders and reflects brand values.
* Overseeing planning, execution, and evaluation of marketing campaigns that attract clients, retain members, and support business growth.
* Collaborating with internal departments to ensure cohesive messaging and a unified representation of the organisation.
* Directing digital marketing activities, including social media, website management, SEO/SEM, and email marketing.
* Overseeing internal and external events that reflect company values and enhance brand experience.
* Monitoring marketing performance, conducting market research, and using insights to refine initiatives and drive continuous improvement.
Qualifications & experience
* Bachelor\'s degree in Marketing, Communications, Business, or a related field.
* Experience in a marketing management role, ideally in insurance, financial services, or the public sector.
* Proven track record in developing and delivering marketing plans and high-impact events that drive business growth and brand visibility.
* Hands-on experience with digital marketing platforms, CRM systems, and analytics tools.
* Strong leadership skills with the ability to mentor and motivate a marketing team.
* Excellent communication skills and a background in B2B marketing, ideally in complex or public sector environments.
* Highly organised, proactive, and able to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
What you’ll get
* Opportunity to lead and shape the marketing strategy for a growing and reputable company.
* Responsibility for managing a marketing team and driving high-impact campaigns and events.
* Exposure to a diverse range of projects across digital, brand, and B2B marketing in a dynamic environment.
* Opportunity to collaborate with multiple departments and contribute to the company\'s growth and culture.
* A supportive and collaborative work environment that encourages creativity and professional development.
* The chance to make a measurable impact on client engagement, member relations, and brand visibility.
Equity, inclusion and benefits
IPB is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace. We are an equal opportunity employer and value diversity. We do not discriminate on gender, race, religion, sexual orientation, age, marital status, family status, disability, or membership of the Traveller community. We are recognised as a Great Place to Work and are committed to sustainability and safeguarding your future. We invite you to join us in creating a better world for generations to come.
* Competitive Salary
* Discretionary Bonus
* Health Allowance for employees and dependents where applicable
* Holidays - 25 days annual leave plus the option to purchase more
* 10 public holidays plus 2 additional company days
* Generous Pension Scheme
* Family leave policies
* Life assurance and Income Protection Insurance
* Discounted Home and Car Insurance
* Learning and Development opportunities and study leave
* Employee Assistance Programme and Wellness initiatives
* Bike to Work Scheme and Sports & Social Club
Please note: If this sounds like you, apply if you think we are a good match for you and you believe in our values. We will contact you with the next steps. Interviews will be conducted in person, with virtual options where required.
IPB is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace. We actively promote inclusion for all and encourage everyone to consider becoming part of our journey.
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