Role Overview Dar-us-Salaam is seeking a Freelance Graphic Designer who specializes in brochure and print design, with a strong understanding of donor-focused communication. This role will support the creation of a six-panel Waqf brochure that clearly and compellingly communicates the purpose, vision, and impact of the project. The designer will be responsible for transforming provided content into a visually impactful and strategically structured brochure that guides the reader, builds understanding, and supports donor engagement. Project Scope (Initial) Design a six-panel Waqf brochure Content (text and photos), messaging, and project details will be provided by Dar-us-Salaam Designer will focus on layout, hierarchy, visual flow, and clarity Designer must also develop an infographic to be used inside the brochure; details to be provided Additional details and refinements will be shared as the project progresses. Responsibilities Design a six-panel brochure with strong visual hierarchy and readability Translate donor-focused messaging into a clear and engaging visual layout Ensure the brochure communicates purpose, impact, and value effectively Collaborate with the Director of Strategic Communications on structure and feedback Incorporate revisions based on feedback and refinement rounds Prepare print-ready files and any required digital versions Key Expectations This is a donor-focused design project, not just a visual exercise Design choices should support clarity, storytelling, and emotional connection The final brochure should leave readers with a strong understanding of the Waqf project and its significance Strong command of the English language, including clear writing, proper grammar, and the ability to communicate ideas effectively within an English-speaking professional context.
Desired Candidate Profile
Required Qualifications
Portfolio demonstrating brochure, print, or long-form layout design
Strong sense of typography, spacing, and visual hierarchy
Ability to work with structured content and elevate it visually
Comfortable working through feedback and revisions
Preferred Qualifications
Experience designing donor or fundraising materials
Experience working with nonprofits or mission-driven organizations
Familiarity with print production standards
Design Considerations & Expectations
Explore non-standard brochure sizing. Avoid default 8.5 × 11 formats. Consider square or near-square options such as 7 × 7 or 8 × 8 to help the brochure stand out
Provide mockups that test sizing and layout early to assess readability and spacing before finalizing
Be prepared to create multiple layout compositions so Dar-us-Salaam can evaluate spacing, flow, and visual balance
Clearly account for revision rounds up front, especially if layouts feel visually cramped during review
Design the brochure so that only one image may carry across three exterior panels. Not all panels need imagery. Some panels may use color or negative space intentionally
The overall look and feel should not resemble a school portfolio
The design should feel upscale, donor-focused, and investment-oriented, similar to an endowment or legacy portfolio
Use legacy-leaning color palettes, such as blues and greens, paired with refined typography
Any infographic elements should be photo-based, not illustrated, drawn, or vector-style graphics
Compensation
Compensation will be discussed once scope, timeline, and deliverables are finalized
References - How it will look
Upscale, professional, legacy, stability type of look
Almost like an investment potential to older demographics
Blue, green, type of looks that ensure trust
How to Apply
Please include:
A brief introduction
A link to your portfolio (brochure or print samples preferred)
Your availability and typical project turnaround time