Healthcare Marketing Manager Role
This is a full-time and permanent position within Vhi Group Services.
The ideal candidate will have experience communicating to a clinical/patient target audience, working closely with agencies to create compelling marketing/communication collaterals, and ensuring consistency across all patient communication touch points.
Main Responsibilities:
* Develop and implement comprehensive marketing/communication plans targeting healthcare providers (GPs, Consultants, Dentists, and other Allied Health Professionals etc.) and patients.
* Collaborate with cross-functional teams to align marketing strategies with business objectives.
* Partner with external agencies to develop high-quality marketing/communications materials.
* Manage agency relationships to ensure timely delivery and adherence to brand guidelines.
* Oversee the creation of marketing/communication collaterals that resonate with both providers and patients.
* Maintain a consistent brand voice and message across all patient communication channels.
* Work closely with internal stakeholders to ensure cohesive communication strategies.
* Presents marketing plans and performance reports to senior management.
Requirements:
* Bachelor's degree in Marketing, B2C Communications, Business Administration, Clinical Communications, Pharmaceutical or a related field. Master's degree preferred.
* A minimum of 5 years in healthcare communications, with experience in executing clinical campaigns, monitoring healthcare trends, working in a regulated environment, and ensuring compliance.
* Demonstrated ability to identify and analyse emerging healthcare trends and their impact on communication strategies.
* Experience in running clinical communication campaigns and developing patient engagement strategies.
* Strong understanding of compliance requirements and ability to incorporate them into communication plans and patient engagement initiatives.
Benefits:
* Hybrid working opportunities.
* Health Insurance.
* Performance related pay.
* Company pension.
* Many more benefits.