HPC (Home Project Centre) Group is a 100% privately owned Irish business providing building materials and DIY products to the construction industry and DIY trade. HPC continues to expand with 420+ employees. The Group trades under TJ O' Mahony and PH Ross, operating 18 branches nationwide with a turnover of €155m and specialises in heating, plumbing, insulation, paving and decking.
Job Title
Branch Marketing Coordinator
Role Purpose
The Branch Marketing Coordinator supports a network of branches in delivering effective, locally relevant marketing activity that drives footfall, trade customer engagement, and sales growth. The role acts as a key link between branches and the central marketing function, ensuring campaigns are executed consistently while also adapting to local market needs.
Key Responsibilities
Support the rollout of national and supplier-led campaigns across all branches
Support branches in developing annual local marketing plans
Work closely with Branch and Regional Managers to identify local sales opportunities and marketing needs
Coordinate in-branch promotions, trade events, supplier days, and product demonstrations
Ensure all branches maintain strong visual standards, including signage, point-of-sale, and promotional displays
Assist branches in planning and executing local marketing initiatives targeting trade and retail customers
Collaborate with suppliers to maximise in-branch activation and promotional opportunities
Support local social media activity and ensure alignment with brand guidelines
Monitor campaign performance and provide feedback to the central marketing team
Act as a point of contact for branches requiring marketing support or materials
Ensure consistency of branding and messaging across all customer touchpoints
Key Skills & Competencies
Understanding of the builders merchants or construction supply industry desirable
Commercial awareness focused on driving sales and customer engagement
Excellent communication and relationship-building skills with branch teams and suppliers
Highly organised with the ability to manage multiple branches and priorities
Hands-on, proactive approach with a willingness to be present in branches
Strong attention to detail and brand consistency
Ability to work independently while collaborating with wider teams
Key Relationships
Branch Managers & Teams
Regional Managers
Central Marketing Team
Key Suppliers & Trade Partners
Reporting Line
Reports to: Senior Marketing Executive
Success Measures (KPIs)
Execution of campaigns across branches on time and to standard
Increased participation in trade events and supplier promotions
Improvement in branch-level customer engagement and footfall
Positive feedback from branch and regional managers
Consistency of branding and in-branch marketing standards
Job Type
Permanent
Hours
39 hours per week (Monday - Friday)
Licence
Full clean driving licence necessary
HPC Sales Ltd. is an equal opportunities employer.
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