Key Responsibilities
* Strategy Development
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* Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and achieve business objectives.
* Content Creation & Curation
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* Create, edit, and schedule engaging multimedia content (text, images, videos) tailored to different social media platforms and audiences.
* Campaign Management
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* Design, launch, and manage social media marketing campaigns, including paid advertising, to drive traffic, generate leads, and increase sales.
* Community Engagement
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* Monitor social media channels, respond to comments and customer feedback, and foster a positive and interactive online community.
* Performance Analysis
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* Track, analyze, and report on key social media metrics using analytics tools to measure campaign effectiveness and identify trends for future optimization.
* Trend Monitoring
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* Stay up-to-date with the latest social media platform updates, algorithm changes, emerging trends, and digital technologies.
* Collaboration
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* Work closely with other marketing, design, and content teams to ensure a cohesive and consistent brand message across all channels.
* Reporting
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* Produce regular reports for management, detailing insights, campaign performance, and strategic recommendations for future initiatives.
Essential Skills
* Strong written and verbal communication skills
* .Creativity and an eye for design
* .Deep understanding of various social media platforms and their best practices
* .Proficiency with social media management and analytics tools
* .Data analysis and reporting skills
* .Excellent multitasking and organizational abilities
* .Ability to work independently and collaboratively within a team
.