IQVIA is recruiting a Digital Marketing Manager to lead and shape cross‑portfolio digital strategy within a high‑profile IQVIA–Pharma strategic alliance.
This is a portfolio‑level role, not brand‑specific, focused on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands spanning Dermatology, Gastroenterology and Rheumatology.
Partnering with the International Marketing Director, you will shape and deliver strategic digital initiatives, elevating omnichannel maturity through insight‑driven, high‑impact execution.
You will act as the digital centre of gravity for the alliance, connecting portfolio strategy, brand priorities, market execution, and IQVIA’s digital, analytics, and marketing services capabilities.
Key Responsibilities
Portfolio Digital & Omnichannel Strategy
Own and drive portfolio‑level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectivesDefine scalable digital plays deployable across brands and adaptable locallyTranslate strategy into clear, actionable guidance for brand teams and markets
Omnichannel Design & Execution
Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and rep‑triggered activationPartner with Brand Managers to embed coherent, data‑driven digital journeys into brand plansCollaborate with IQVIA Digital Engagement and Marketing Services teams to ensure high‑quality, compliant execution
Governance, Insights & Optimization
Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and marketsSet standards for content usage, channel orchestration, measurement, and optimizationLeverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization
Market Enablement & Capability Building
Equip markets with practical tools, playbooks, and best‑practice guidanceSupport training for brand, field, and digital teamsAct as a thought partner, helping markets shift from activity‑based execution to impact‑driven digital engagement
Experience
5+ years’ experience in pharma digital marketing or omnichannel roles, ideally in Specialty Care.Strong understanding of CRM‑led engagement, digital content ecosystems, and multichannel activation.Experience working across multiple brands or portfolios and/or multi‑country European environments.Solid hands‑on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar.Confidence using data and dashboards to inform decisions and optimization.Ability to balance strategic thinking with operational delivery.Strong stakeholder management skills and credibility working with senior marketing and sales leaders.Comfortable operating in a matrix, alliance‑led model with multiple priorities and high visibility.
Why Join This Team?
Shape digital strategy across an entire specialty portfolio, not just one brand.Work within a unique IQVIA‑led commercialization model with real ownership and influence.Access best‑in‑class data, analytics, and digital execution capabilities.Partner closely with senior portfolio leadership and help define “what good looks like” for digital.Play a pivotal role in modernizing specialty HCP engagement across Europe.
Ready to Lead Digital at Portfolio Level?
Join IQVIA and help define how digital drives impact, scale, and consistency across specialty Immunology brands.
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