Strategy Manager, Dublin.Location/Office Policy: Molesworth Street/Hybrid
1. Are you passionate about market and customer change?
2. Do you possess a strong track record in Customer Strategy Development and looking to continue your expertise?
3. Do you like working with cross functional teams and driving change through strong stakeholder management and influencing oues?
What is the role?
We are looking for a strategic and insight-driven Customer Strategy Manager to help shape and drive our understanding of customers across the Personal and Business markets. You'll play a key role in supporting the Head of Customer Strategy and Programmes within the Strategy & Propositions team in the Chief Customer Office (CCO) in the development and rollout of our overarching customer strategy, while staying ahead of emerging market and consumer trends that will influence our future positioning and proposition development. This will also ensure our customer segmentation remains current, actionable, and embedded across the organisation. You are passionate about customer insight, strategic thinking, and creating meaningful change for our customers. Your work will directly impact how we meet evolving customer needs, improving our internal capability, differentiate in apetitive market, and deliver long-term value.
Key Accountabilities:
4. Identify and synthesise external market intelligence,petitor strategies, consumer behaviour shifts, and emerging trends to inform future strategy and assist the propositions teams and the wider CCO function in their planning.
5. Developpelling strategic narratives and presentations for senior stakeholders, enabling alignment and engagement around customer priorities. Market / Customer shifts and emerging trends
6. Own the development, maintenance, and regular updating of our customer segmentation framework to reflect evolving behaviours, needs, and market dynamics.
7. Work with data and analytics teams to deepen understanding of customer behaviours, needs, and lifetime value across segments.
8. Work closely with proposition teams and key business areas to ensure segmentation is consistently embedded in decision-making, targeting, and planning.
9. Translate segmentation insights into practical rmendations for propositions, customer journeys, and channel strategies.
10. Support capability-building across teams by championing the use of segmentation and strategic insight in their work.
11. Own and drive the embedding of segment views across core data sets, dashboards and research where needed
12. Partner with the Head of Customer Strategy to shape and evolve our customer strategy in alignment with business priorities and future market conditions.
13. Work closely with our Group strategy colleagues to ensure alignment and that this area adds value to the group strategy process and outputs
What you will bring
14. Strong experience (5+ years) in customer strategy, segmentation, insight, or strategic marketing - ideally within financial services or a customer-centric sector.
15. Deep understanding of customer segmentation methodologies and how they can be applied and embedded to drive value across organisations
16. Strategic mindset with a strong ability to synthesiseplex data and insight into clear, actionable strategies.
17. Excellentmunication and storytelling skills - able to influence stakeholders and drive action through insight.
18. Passionate about customer behaviour, trends, and innovation, with a track record of horizon scanning and applying external perspectives.
19. Strong collaboration skills and ability to manage stakeholders at multiple levels
Why Work for AIB:
We aremitted to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.
Some of our benefits include;
20. Market leading Pension Scheme
21. Healthcare Scheme
22. Variable Pay
23. Employee Assistance Programme
24. Family leave options
25. Two volunteer days per year
Please click here for further information about AIB's PACT - Ourmitment to You.
Key Capabilities
26. Customer First
27. Strategy Development
28. Negotiation and Influence
29. Data Analysis
30. Collaborates
If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Emma, at for a conversation.
AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We aremitted to providing reasonable amodations for applicants and employees. Should you have a reasonable amodation request please email the Talent Acquisition team at
Disclaimer:
Unsolicited CV's sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.
Application deadline : 15/07/2025 Job ID 83012