Email Marketing Role
About us
At our company, we bring people and technology together. Our tech events are unmissable because we make it easier for the right people to meet and connect.
We're looking for a creative and hands-on marketing professional who understands the power of email marketing and is capable of serving as a creative visionary, developing disruptive and engaging ideas to captivate audiences and drive business goals.
You'll deliver creative email concepts with storytelling and copy that are tailored for different audiences
You'll leverage AI tools to write, edit, and refine high-quality content across formats
You'll own the end-to-end strategy and implementation of email marketing campaigns
You'll propose and roll out customer acquisition plans across different journey flows (nurture, referral, re-engagement, abandonment)
You'll support the building and implementation of email automation workflows
You'll propose and run A/B testing of our email campaigns across the different aspects (concepts, SL, CTA, body copy, titles, images) and use the results to inform our email marketing strategies
You'll analyse data and report on key performance metrics for email which will help you identify what's working and what's not working and make data-driven decisions
The ideal candidate is passionate about developing creative marketing concepts, including copywriting
The ideal candidate is excited about the idea of owning the strategy of email and proposing innovative ideas that combine creative thinking with customer obsession and data insights
The ideal candidate has experience in building email marketing campaigns and is aware of the key elements of an email, preferably having worked with email tools for automation
The ideal candidate is data-driven with a strong interest in email marketing and the digital world
The ideal candidate is an excellent communicator with great attention to detail
The ideal candidate keeps up-to-date with the latest ideas in technology and marketing
The ideal candidate is able to turn crazy ideas into reality
The ideal candidate proactively takes ownership of proposing improvements that help us keep growing
The ideal candidate likes to work cross-functional with different departments and team members
Requirements:
* Email marketing experience
* Content marketing experience
* Creative-focused project experience
* Marketing automation at scale experience
* Exceptional writing, editing, and storytelling skills
* Able to write engaging content
* Exceptional written and spoken English
* Some technical and analytical experience across email building and set-up on email platforms
* Experience delivering to strict deadlines
* Passion and curiosity for the tech world as well as digital and social media marketing
Benefits:
* Hybrid-working model open to all employees
* Fully subsidised healthcare
* Employee assistance programme (EAP)
* Pension contribution up to 6%
* Dedicated in-house L&D department
* Company laptop
* Generous annual leave and flexible working arrangements
* Community and morale-boosting events
* Annual company get-togethers
* Charity days
* Monthly wellbeing talks
* Wellness subsidy issued to all employees of €1000 per year
About Us:
We embrace diversity and inclusion. We want talent from all walks of life to help us on our journey to digitise the conference sector. Hiring decisions are made purely on experience, skills and the needs of the business
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