Your Role in Our TeamKörber Pharma Software is a leading provider of software solutions for the pharmaceutical and biotechnology industries. As we enter a phase of strategic transformation and international scale-up, we are seeking an experienced leader to shape and future-proof our global marketing function.Location: Porto/DublinResponsibilitiesSoftware Marketing StrategyDevelop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing functionBuild a clear and differentiated solution and product narrative across all relevant target audiences and channelsIdentify market opportunities through market, customer and competitive analyses, deriving strategic growth initiativesGo-to-Market & Product MarketingOwn go-to-market strategies and market launches of new releases, services and productsDevelop value propositions, messaging frameworks and use-case-driven contentCollaborate closely with Product Management, Services and Sales to ensure effective portfolio positioningDemand Generation & Pipeline GrowthPlan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing teamFurther develop data-driven marketing processes and marketing automationOwn performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiencyStorytelling & Digital MarketingEnsure a consistent, customer-centric storyline across all touchpointsCreate compelling value propositions, product descriptions and thought-leadership content for a global audienceAdvance the digital presence (website, SEO/SEM, social media, paid ads)Content Excellence & Sales EnablementDevelop global marketing and sales collateralsEnsure efficient delivery and use of these materials across all target marketsBuild and manage a professional sales-enablement framework, including training for new products and solutionsTeam Leadership & OrganizationLead, coach and develop the software marketing teamEstablish clear roles, processes and KPIs in line with global functionManage the marketing budget and allocate resources efficientlyCross-Functional CollaborationPartner closely with Sales to achieve joint pipeline targets and strengthen sales enablementFoster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services)Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapesProfessional QualificationsDegree in Marketing, Business Administration or a comparable fieldSeveral years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environmentProven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeysExperience with data-driven marketing and modern marketing tools and automation systemsStrong KPI and performance orientationExperience collaborating with international, cross-functional teamsPersonal CompetenciesStrategic thinker with strong execution skillsLeadership personality with the ability to inspire and develop teamsStrong analytical skills, KPI orientation and strategic mindsetCreative thinker with strong storytelling and communication abilitiesHigh level of ownership, initiative and results orientationStrong execution power and proactive working styleExcellent English skillsApply now and join our team!Ready for your next step? Click on Apply now to get started right away! As long as the position is advertised, you can apply at any time.We value diversity and therefore welcome all applicants – regardless of gender, nationality, ethnic or social origin, religion/belief, disability, age, sexual orientation and identity, and any other protected status. You can find out more about our culture here Culture at Körber - it's worth taking a look!If you have any questions or technical problems, please send us an e-mail to jobs@koerber.com. José Miguel de Barbosa Mendonça de Morais Sarmento is the responsible person for this job advertisement. We work with permanent partners and therefore ask recruitment consultants to refrain from contacting us by e-mail or telephone.
#J-18808-Ljbffr