Overview
We are looking for an ambitious graduate / junior Digital Marketing Executive whose primary responsibility will be to drive our Email Marketing strategy, Loyalty and automation activity – from acquisition right through to retention. Reporting to the Digital Marketing Manager, with a strong reporting line to our Head of Online, you will be equal parts creative and analytical – excited to generate new ideas to engage customers through digital channels. This role is based in our Castlebar Head Office.
Responsibilities
* Work collaboratively with the digital marketing team to drive digital engagement and improve online conversion
* Support wider digital marketing activities in conjunction with internal stakeholders and third-party suppliers
* Manage the design, content, deployment and reporting of customer email campaigns on the Klaviyo platform
* Manage and execute SMS campaigns
* Plan and deliver email automations and workflows to help retain existing customers, drive conversions and build brand loyalty
* Proof-read emails for clarity, grammar and spelling
* Come up with new creative email ideas and develop email A/B testing strategies
* Work closely with our Klaviyo account manager and continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth
* Ongoing management and continued segmentation of our email database
* Track the performance of emails KPI’s against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders and to our brand partners such as Nike, Adidas and Canterbury
* Support with blog and social media content
* Analysis of data to inform future email strategies and campaigns
* Forward plan and manage email marketing calendar
Skills & Experience
* Degree in Digital Marketing, Marketing or Communications or a related field
* The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
* Knowledge of email marketing platforms such as Klaviyo, Mailchimp or Emarsys
* Top quality analytical skills. A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
* Ability to use design applications such as Canva or Photoshop
* Excellent attention to detail
Additional
* Those with relevant work experience or recent graduates with relevant qualifications should apply
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Sporting Goods
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