## **JOB DESCRIPTION:*****MAIN PURPOSE OF ROLE***Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
***MAIN RESPONSIBILITIES****•*Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
*•*Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
*•*Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
*•*Identify product/service changes to meet customer needs.
*•*Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
*•*Prepare sales forecasts and budgets.
*•*Monitor sales volume, revenues and costs against forecasts.
*•*Adapt plans to improve the sales performance of the product/service.
*•*Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
*•*Train the sales force on value proposition, commercial account strategy and product value drivers***QUALIFICATIONS******Education****Education Level**Major/Field of Study**or**Equivalent*Associates Degree (± 13 years)Masters Degree (± 18 years)in Engineering***Experience/Background****Experience**Experience Details*Minimum 8 years* Experience in Diagnostics, previous experience working in a Lab is preferred* Technical and scientific knowledge in Molecular Diagnostics and Blood Screening* Sales experience; EMEA areas sales experience is desirable* Experience with PR strategies and Digital Health* Ability to articulate actionable marketing strategies and execution plans in a manner that resonates with a regional sales team.
* Familiarity with tools for consumer insights, competitive analysis, and trend forecasting* Experience analyzing domestic and international market dynamics* Experience using customer feedback and performance data to iterate on products* Understanding of cost structures, margins, and profitability* Ability to prepare and manage sales forecasts and marketing budgets* Familiarity with the development and execution of go-to-market plans* Familiarity with sales enablement and training programs* Can demonstrate the ability to work with advertising and creative teams to develop campaigns* Knowledge of designing sales collateral and promotional materials tailored to target audiences* Experience monitoring sales metrics and KPIs* Ability to adapt marketing and sales strategies based on performance data* Familiarity with CRM and analytics platforms* Experience liaising with internal departments to align product strategy and execution* Strong communication and stakeholder management skills* Ability to translate technical product features into customer-centric messaging***Licenses and Certifications******Language Proficiency****Language**Proficiency***The base pay for this position is**N/AIn specific locations, the pay range may vary from the range posted.
## **JOB FAMILY:**Product Management## **DIVISION:**TM Transfusion Medicine## **LOCATION:**Ireland > Dublin : Block G, Cherrywood, Cherrywood Business Park## **ADDITIONAL LOCATIONS:**## **WORK SHIFT:**Ie - Cw 37.5A (Ireland)## **TRAVEL:**Not specified## **MEDICAL SURVEILLANCE:**Not Applicable## **SIGNIFICANT WORK ACTIVITIES:**Not Applicable
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