About SoftCo
SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance. With 35 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys.
We operate from offices in the US, Finland, UK, Kosovo and Ireland. We have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.
Copywriter - Your Role
We are seeking a talented Copywriter with strong experience in leveraging AI-driven tools to craft clear, engaging, and persuasive content tailored for finance and procurement professionals. This role is ideal for someone who combines creative storytelling with a data-informed, AI-enhanced approach to content development.
You’ll partner closely with marketing, sales, and product teams to develop high-impact content that drives engagement, supports lead generation, and positions SoftCo as a market leader.
Your Responsibilities
* Content Creation: Write customer-focused copy across formats: website, blog posts, whitepapers, case studies, sales collateral, email campaigns, landing pages, FAQs, and product guides.
* Use AI-assisted tools (e.g., ChatGPT, Jasper, Grammarly, Perplexity, SurferSEO) to ideate, draft, optimize, and scale content creation.
* Develop messaging that resonates with finance, procurement, and C-level audiences.
* Storytelling & Thought Leadership: Craft narratives that showcase customer success, industry expertise, and SoftCo’s differentiators.
* Produce thought leadership pieces aligned with AI in finance, procurement digitalization, and evolving SaaS best practices.
* Maintain brand voice consistency while using AI to test variations for tone, style, and audience impact.
* Collaboration: Partner with sales teams to create persuasive content that helps close deals.
* Work with customer success to develop resources that improve onboarding and retention.
* Collaborate with product marketing to ensure technical accuracy while applying AI to streamline research and draft creation.
* Research & Optimization: Stay updated on industry trends, competitor messaging, and customer pain points using both traditional research and AI-powered insights.
* Apply SEO principles and leverage AI tools for keyword research, optimization, and content performance analysis.
* Continuously experiment with emerging AI platforms to refine content processes and efficiency.
Your Profile
* Proven track record in professional copywriting, ideally within B2B SaaS, finance automation, or ERP.
* Strong portfolio of written work for varied audiences (executives, technical users, partners, and customers).
* Demonstrated ability to integrate AI tools into content workflows—from brainstorming and drafting to optimization and performance tracking.
* Skilled in editing for clarity, tone, and impact.
* Ability to simplify complex SaaS/finance concepts into compelling, easy-to-digest copy.
* Experience with SEO, digital publishing tools (WordPress, HubSpot, SEMRush), and AI-driven content platforms.
* Comfortable managing multiple projects and collaborating across teams.
* Fluent in written and spoken English.
What We Can Offer You
This is an opportunity to expand your knowledge, develop your career and work with state-of-the-art technology in a rapidly growing sector. We encourage our team to be ambitious and in SoftCo there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.
A competitive remuneration package is on offer and our benefits package includes company paid health insurance, life assurance, pension, bonus package, long service incentive awards, and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further.
Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.
SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds. Learn more at softco.com/about-us.
Job details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing, Public Relations, and Writing/Editing
* Industries: Software Development
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Location: Dublin, County Dublin, Ireland
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