Content Marketing Strategist
We are seeking a Content Marketing Strategist to play a pivotal part in creating content that drives free trials, increases website traffic, and supports conversions.
To succeed in this role, you will need proven experience in content marketing, copywriting or website content management (2+ years), a commitment to meeting deadlines, initiative in driving results, interest in achieving team goals, high-quality work and creativity to generate content ideas for business growth. Fluency in English and strong communication skills are also essential.
Your responsibilities will include owning the content creation process (ideation, research, creation, editing, proofreading, optimizing) and maintaining the highest standards of quality, brand voice and consistency. You will also leverage SEO practices to identify content gaps and optimize existing blog posts, measure content performance to optimize our content strategy and develop a strong grasp of our product, positioning and customers.
Key Responsibilities:
* Create compelling content to drive free trials, increase website traffic and support conversions
* Develop and maintain a content calendar to ensure consistent posting
* Conduct keyword research to inform content creation and optimization
* Work closely with the design team to create visually appealing content
* Collaborate with the sales team to ensure alignment between content and sales strategy