Job Title:
Inside Sales & Marketing Manager
Department:
Commercial
Reports To
: Commercial Director
Location:
Limerick, Ireland (Hybrid)
Employment Type:
Full-Time, Permanent
Company Overview:
EM3 is a leading industrial energy efficiency consultancy company established in 2006, headquartered in Limerick, Ireland with additional offices in Madrid, Spain and Chicago, USA. With a team of over 85 professionals, we specialise in identifying, implementing, monitoring and verifying energy-saving initiatives for industrial clients globally. As part of SHV Energy, a global organisation operating across 25 countries, EM3 is committed to advancing energy efficiency and sustainability in the industrial manufacturing sector.
Job Summary
The Inside Sales & Marketing Manager will be instrumental in driving EM3's commercial growth by building a qualified sales pipeline, executing targeted marketing campaigns, and amplifying our presence in key markets. This hybrid role bridges inside sales execution with integrated marketing strategy, ensuring that our message resonates with the right decision-makers across defined Ideal Customer Profiles (ICPs).
Working closely with consultants, service line leaders, and external partners, you will align sales enablement with marketing outputs, ensuring EM3 is positioned as a trusted advisor in energy management, engineering and sustainability services.
Key Responsibilities:
Sales & Lead Generation
· Design and deliver structured outreach campaigns across email, LinkedIn, phone, and events to generate interest and engagement.
· Qualify inbound and outbound leads, scheduling discovery meetings for senior commercial and consulting staff.
· Manage CRM systems (HubSpot, Salesforce, or equivalent): ensure clean lead data, track opportunities, and produce pipeline health reports.
· Monitor and analyse performance metrics, refining outreach approaches to maximize conversion against ICPs.
Marketing & Campaign Execution
· Develop and execute B2B marketing campaigns aligned to business development priorities and sector opportunities.
· Maintain and adapt sales enablement assets including capability decks, case studies, landing pages, and one-pagers.
· Oversee EM3's digital presence—manage website content, LinkedIn updates, newsletters, and SEO/SEM activity.
· Coordinate with external partners (design, media, copywriting) to deliver high-quality campaign collateral.
Sales Enablement & Commercial Support
· Support bid and proposal development with compelling, on-brand material.
· Ensure client-facing messaging reflects sector-specific challenges and pain points.
· Manage content for thought leadership initiatives including blogs, webinars, and industry events.
Customer Satisfaction & NPS
· Design and manage tools to measure customer satisfaction, including surveys and structured feedback loops.
· Implement and track Net Promoter Score (NPS) programs to assess loyalty and gather actionable insights.
· Partner with delivery teams to incorporate client feedback into improved service offerings and messaging.
· Identify opportunities to strengthen client relationships, encourage repeat business, and drive referrals.
Cross-functional Collaboration
· Collaborate with senior leadership on market opportunity identification and go-to-market planning.
· Maintain consistent alignment across sales, marketing, and delivery teams to maximize campaign impact.
· Translate client and project feedback into enhanced positioning, storytelling, and outreach initiatives.
Qualifications:
· 4–6 years of progressive experience in B2B inside sales, marketing, or business development.
· Background in consulting, engineering, sustainability, or professional services is highly desirable.
· Exceptional communication, copywriting, and storytelling skills, with the ability to simplify complex technical concepts for executive audiences.
· Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).
· Self-starter with strong execution skills, commercial acumen, and the ability to thrive in a collaborative environment.
· Bachelor's Honours Degree in Business, Marketing, Engineering, or related field.
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Preferred Skills
· Familiarity with U.S. industrial markets.
· Experience with Account-Based Marketing (ABM) or demand generation strategies.
· Strong analytical and data-driven mindset, capable of measuring pipeline health, campaign ROI, and lead performance.
· Ability to balance strategic planning with hands-on execution.
–
Core Competencies
·
Commercial Acumen:
Understands business drivers, revenue models, and value propositions.
·
Customer Centric:
Skilled at aligning solutions with client pain points and long-term goals.
·
Analytical Thinking:
Uses data and insights to guide decisions and optimise performance.
·
Collaboration & Influence:
Works effectively across functions and levels, building trust and alignment.
·
Execution & Ownership:
Proactively drives initiatives from concept to delivery with accountability.
·
Communication Mastery:
Articulates complex messages clearly, persuasively, and consistently across channels.
·
Innovation & Agility:
Adapts quickly to changing market dynamics and seizes emerging opportunities.
Competitive Salary & Benefits on offer for the successful candidate.
EM3 is an equal opportunity employer. We are committed to creating a diverse and inclusive environment where everyone can thrive. We encourage applications from all qualified individuals, regardless of gender, age, race, religion, sexual orientation or disability.