Lead Generation Marketing Manager
We have an exciting opportunity available in our Marketing department for Verisure Ireland, based in our offices in Dublin, London, or Newcastle. We are seeking a reliable, experienced Lead Generation Manager to join our busy marketing team and be part of Europe’s leading home and business security provider. This is a full-time role, newly created within the business, with a clear career path to Marketing Director.
Lead Generation Marketing Manager Job Purpose
Reporting to the Marketing Director, you will be responsible for ensuring optimal performance in online and ATL marketing. You will present learnings, assist with budget and forecast exercises, analyze performance, and provide critical business support to drive decision-making. The ideal candidate should be highly analytical, well-organized, persistent, detail-oriented, and have effective communication skills.
The candidate will lead our Lead Generation operations with a hands-on approach to improve our website, understand our CMS, CRM, and other relevant databases. They will develop in-depth knowledge of the business to influence decisions, be independent, entrepreneurial, self-directed, and capable of establishing reporting and processes to support marketing leadership and strategic projects.
Job Duties
1. Digital CRO: Test and optimize website, landing pages, and funnels to improve conversion rates, lead quality, and volume.
2. Marketing Content: Generate and adapt video and image designs for online and ATL marketing, supervise graphic designers, and enhance content for SEO.
3. TV Performance & Content Delivery: Understand TV advertising's influence on lead generation, coordinate with production agencies, and manage timely delivery of TV content.
4. Lead Allocation Optimization: Monitor campaign performance daily, analyze dips and peaks, test lead distribution across channels, and measure digital marketing effectiveness, providing insights and action plans.
5. Financial Reporting: Manage accounting responsibilities, provide regular financial reports, variance analysis, and ensure accurate billing and credit note management.
Requirements / Must Have
* Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business; Master’s preferred.
* Proficiency in Excel and PowerPoint.
* Experience with Google Analytics, Tag Manager, Google Ads, Meta Ads, and other platforms.
* Advanced HTML and CSS skills.
* SEO best practices knowledge.
* SQL and database management skills are a plus.
* Reliable, autonomous, organized, and able to prioritize tasks.
* Highly analytical with data interpretation skills.
* Experience or strong interest in marketing.
Additional Skills & Qualifications
* Experience in Digital or Performance Marketing roles.
* Excellent analytical, problem-solving, and presentation skills.
* Ability to influence senior management.
* Proactive, results-driven, and detail-oriented.
* Ability to work independently and as part of a team.
Verisure Career Opportunities
We offer internal mobility, training, international opportunities, and tools for skill development. Our high-quality service results in high customer satisfaction and loyalty, with strong growth and retention rates globally.
Diversity & Inclusion
Verisure is an equal opportunities employer. We value diversity and encourage applicants from all backgrounds. Please inform us of any specific requirements during the recruitment process.
Ready to join us?
Apply today and turn your dream job into reality! Be you. Be more. Be Verisure.
All employees must complete a DBS check, provided by Verisure to successful candidates.
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