We are seeking a skilled and experienced Communications Manager to join our team. The ideal candidate will have a strong background in public relations, marketing, and communications.
Job Description
The successful candidate will be responsible for leading the development, delivery, and amplification of high-impact consumer PR campaigns that build trust, drive brand affinity, and generate standout earned media and social engagement across the Irish market.
Key Responsibilities:
* Lead the planning, development, and execution of consumer-facing PR campaigns, aligned with marketing, corporate, and business priorities.
* Own the strategy and delivery of integrated PR campaigns across earned media, influencer marketing, social platforms, and branded content.
* Create compelling, story-driven campaign concepts that capture media interest and audience engagement.
* Develop and manage an influencer partnership strategy that supports authentic brand storytelling.
* Source, onboard, and manage relationships with influencers (micro and macro) to ensure content is aligned with brand voice and campaign goals.
* Collaborate with digital, content, and social media teams to amplify PR campaigns across owned and paid channels.
* Lead proactive and reactive engagement with national, regional, and trade media, securing positive earned coverage.
* Act as a media advisor and support on reputational and crisis issues.
* Prepare and brief spokespeople for media interviews and public speaking opportunities.
* Manage external PR partners, creatives, and production resources to deliver campaigns on time and on budget.
* Support the planning and execution of press events, campaign launches, influencer activations, and media briefings.
* Coordinate logistics and liaise with agencies to ensure smooth execution of brand experiences and recognition events.
* Provide expert guidance on managing reputational risks related to campaigns or public sentiment.
* Lead or support crisis communications when necessary, with discretion and urgency.
* Respond to incoming media enquiries promptly and in line with agreed business messaging.
* Deliver timely and relevant internal updates related to PR, marketing, and sponsorship initiatives.
Required Skills & Qualifications:
To be successful in this role, you will need to have a degree in Communications, PR, Journalism, Marketing or a related discipline, along with 7-10 years of experience in consumer PR, ideally in retail, FMCG, or agency environments, with a history of managing national campaigns.
You should have:
* In-depth understanding of both traditional media and modern influencer ecosystems in Ireland.
* Proven track record of executing integrated consumer PR campaigns that combine media, influencers, and digital amplification.
* Established relationships within the Irish media, influencer, and content creator landscape.
* Strong financial acumen and experience managing PR budgets.
* Exceptional writing, messaging, and media relations capabilities.
This is a fantastic opportunity to join a dynamic and forward-thinking organization and contribute to shaping the future of our brand. If you are a motivated and talented professional looking to take your career to the next level, we encourage you to apply for this exciting role.