B2B Marketing Manager EMEA- 14 Month Maternity leave contract - Immediate start
Cpl Marketing are working with a global Software Development company who are seeking a dynamic B2B Marketing Manager on a 14 Month Maternity leave contract This person will be responsible for driving influence, executive engagement, long-term customer relationships, brand awareness, and adoption of the portfolio. You will collaborate with the account sales team and their customers to help position the company as a strategic partner, drive alignment, visibility, engagement, and our customers' business forward.
Day to day:
·Collaborate with sales on marketing strategy and customer programs
·Identify marketing opportunities to intentionally support and drive the business
·Plan out account-based marketing plans, (including digital campaigns and in-person roundtable events), with clear growth, pipeline and revenue objectives
·Nurture contacts within the prioritised accounts and engage that audience with innovative, unexpected and intentional marketing to drive account opportunities
·Implement programs including planning, logistics, budget, list management, follow up and reporting
·Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
·Work with a broader organisation of account-based marketers to share ideas and align on campaigns which apply to enterprise accounts
·Work with an agency to develop relevant content to support the ABM strategy, including customer stories & blog articles, event speaker opportunities, eBooks and research whitepapers
Requirements:
·Bachelor's degree in marketing or related field with 5+ years in B2B marketing role
·Advanced copywriting and editing skills
·Demonstrated ability to provide strategic and consultative input to sales team
·Experience originating fresh creative ideas in an account-based marketing capacity to support sales goals, validating those ideas with partners and carrying them through to execution
·Direct customer-facing experience in account-based, field marketing role
·Executive engagement and event management experience
·Team player able to work cross-functionally
For further information please contact me on Aoife.norton@cpl.ie or call 01 947 6237
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