About Us
Keelvar was founded in Europe's largest AI research lab by a team of computer scientists and engineers specialising in AI, optimization and game theory applied to strategic sourcing. Keelvar is an award-winning, category leading, global sourcing optimization and autonomous sourcing vendor, optimising over $200bn+ in spend annually. Our mission is to help procurement teams globally to scale sourcing excellence. Keelvar Role Overview
Keelvar is looking for a Product Marketing Manager to accelerate our revenue growth and help shape the future of our AI-native sourcing platform. In this role, you'll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high-impact GTM and PLG programs that increase adoption, usage, and revenue. This is an ideal role for a PMM with strong PLG experience, exceptional execution skills, and a passion for data-driven growth in a fast-moving SaaS environment Responsibilities
Go-to-Market & Messaging Develop compelling messaging, storytelling, and ICP for new and existing products. Partner with Marketing and Growth to build and launch high-impact GTM campaigns that drive pipeline and revenue.Create product narratives and value propositions that resonate with enterprise buyers and practitioners.Deliver sales enablement materials, pitch decks, competitive insights, and user-centric value messaging.PLG & Experimentation Shape and evolve the foundations of Keelvar's PLG motion. Work with Growth to experiment with early-stage and upcoming products to validate value, demand and activation layers. Build product-led experiences, content and campaigns that drive acquisition, activation and expansion through self-serve or hybrid funnels. Customer, Market & Data Insights Conduct customer and market research on customers and prospects to uncover jobs-to-be-done., market trends, key personas, and adoption friction.Translate insights into actionable messaging, experiments, product improvements, andGTM optimizations. Provide competitive intelligence that informs product roadmap, positioning, and go-to-market strategy.Content & Enablement Own and execute the content strategy across the product marketing lifecycle (planning, creation, enablement).Create compelling assets that support awareness, education, onboarding, and adoption.Measurement & Reporting Own and report on Product Marketing KPIs (campaign performance, adoption signals, messaging impact, and contribution to pipeline/revenue).Your profile3 plus years of Product Marketing experience in B2B SaaS or marketplace environment.Experience with PLG models, ideally in self-serve or hybrid funnel environments.Strong GTM foundations with experience developing messaging, competitive insights, and launch plans.Proven ability to craft value propositions and product narratives for enterprise use cases.Data-driven, with strong analytical skills and experience building reports that demonstrate ROI and guide decision-making.Highly organised, comfortable prioritising in fast-moving environments, and able to cut through ambiguity.You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace.Entrepreneurial mindset and passion for high-growth, innovative tech environments.Bonus (not ): experience in procurement, supply chain, or adjacent enterprise workflow platforms.Why Us
Here at Keelvar, we are proud to be a remote-first organisation and we offer some great perks including: Competitive salary with a Series B backed, fast growing organisation.Pension 7.5%Health Insurance 25 days PTO increasing to 26 after 3 years and increasing to 27 after 5 years.Plus a day off for your birthday.Flexible working hours with a positive approach to work - life balance.An inclusive, collaborative, innovative culture.Generous leave offerings including 2 CSR days.Technology that enables you to perform to your best