My client is looking for a Head of Search & Analytics to manage a diverse portfolio of SEO and Pay per click Advertising campaigns. As part of a fullservice agency, you will need to possess excellent client service skills and a strong understanding of how to effectively integrate natural and paid search into broader media strategies.
Responsibilities involve the following, but are not limited to:
* Conceptualise, execute and manage SEO campaigns across a wide variety of
* sectors including Telecoms, Finance, Nonprofit, Third Level Education, and
* FMCG.
* Work closely with clients and internal teams in the design of effective SEO
* programs that meet client strategic business objectives.
* Maintain a strong knowledge of SEO solutions and technologies in order to
* educate and inform clients of new offerings or opportunities.
* Liaise closely with the web team on integrating SEO in new site builds
* Oversee all PPC campaigns to ensure they deliver on targets and KPI's
* Oversee all analytics requirements for clients including implementation of
* software to landing page and conversion analysis.
* Manage the development/training of a Search Marketing Executive
* Maintain strong internal relationships with all clients
* Reporting and analysis on KPI's
* Research and project management
Essential Experience:
* Experience optimising onsite content for maximum visibility and ranking in the
* major search engines.
* Proven ability to identify and implement innovative SEO strategies.
* Proficient with Microsoft Word, Excel, Access and Outlook
* Experienced in the setup and optimisation of search campaigns through
* Analytics
* Experience in PPC strategy, management & technologies
* Analytical Degree/Background
* Familiarity with HTML and other web development technologies such as CSS
* and JavaScript
* Google Adwords Qualified
Essential Competencies:
* Experience in paid search, search engine optimisation and web analytics
* Strong analytical skills needed as decisions are based on data analysis
* Excellent leadership and communication skills
* Very strong attention to detail
* Strong project management and writing skills
* Ability to meet or exceed deadlines and manage multiple tasks
* Must be able to work collaboratively across crossfunctional teams
For more information on this role please submit your CV and we will be in contact.