Role Description
This is a full-time hybrid role for a Marketing Automation Specialist. The role is based in Dublin with the flexibility for some work from home. The Marketing Automation Specialist will be responsible for implementing and managing marketing automation platforms, driving lead generation initiatives, analyzing marketing data to improve campaign performance, and coordinating with the marketing team to enhance overall marketing strategy. Day-to-day tasks include configuring workflows, developing and executing automated marketing campaigns, tracking lead engagement, and generating reports on the effectiveness of marketing efforts.
Qualifications
* Marketing Automation and Lead Generation skills
* Experience with Marketing Analytics and Web Analytics
* Strong Marketing skills and ability to collaborate with marketing teams
* Excellent analytical and problem-solving abilities
* Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems
* Ability to work independently and as part of a team
* Bachelor's degree in Marketing, Business, or related field
* Experience in the recruitment or staffing industry is a plus