About UsMadcraft is a global digital agency driving transformation and growth through web design, development, and performance marketing. We work with a wide range of clients across both B2B and B2C sectors, with a growing footprint in industries such as heavy machinery, construction, SaaS, professional services, and consumer brands.With offices in Dublin (EMEA HQ), Austin (USA HQ), Philadelphia, and Denver, we bring a strategic, creative, and execution-focused mindset to everything we do and help brands grow in meaningful, measurable ways.About the RoleWe're looking for an SEO Specialist to join our growing SEO and performance marketing team based in Ireland. This remote-first role is ideal for someone who lives and breathes organic search, keeps pace with evolving trends, and is excited about how AI and multi-modal search are reshaping the landscape.You'll collaborate closely with our SEO Lead, Director of Digital Marketing, Content, Paid Media, and Development teams to plan, implement, and optimise SEO strategies across a diverse portfolio of clients. Your focus will include technical SEO, on-page and off-page optimisation, content collaboration, backlink strategy, and performance tracking.This is a great opportunity for someone who is analytical and creative, proactive in exploring new SEO techniques, and confident in communicating campaign impact to both internal and external stakeholders.Key ResponsibilitiesPlan and implement SEO strategies across client accounts, from keyword research to technical executionConduct in-depth technical SEO audits and implement recommendations to improve crawlability, indexation, speed, and UXOptimise website content, metadata, internal linking, and on-page elements for visibility and performanceCollaborate with content teams to develop and optimise search-driven content that aligns with user intent and campaign goalsDevelop and manage effective white-hat link-building strategies to earn high-quality backlinks from relevant, authoritative domainsMonitor, analyse, and report on organic performance using platforms like GA4, Search Console, Semrush, Ahrefs, Screaming Frog, etc.Stay informed on evolving trends in AI, multi-modal search, Google algorithm updates, and emerging SERP featuresRegularly communicate campaign updates, performance insights, and strategic recommendations to clientsContribute to SEO training, internal knowledge sharing, and campaign documentationWhat We're Looking For3+ years of hands-on SEO experience, ideally in an agency or multi-client settingDemonstrable track record of improving search rankings and driving organic growthDeep understanding of SEO principles, from keyword research to link building and content strategyProficiency with SEO and analytics tools (e.g. Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4)Experience conducting SEO audits and managing implementation across teamsExcellent verbal and written communication skills, with the ability to explain SEO in clear, non-technical termsStrong analytical and problem-solving skills, with a data-driven and critical-thinking mindsetProactive, results-focused, and eager to stay ahead of industry developmentsExcellent communication and collaboration skills across teams and time zonesBachelor's degree (or equivalent) in Marketing, Business, Communications, or a related fieldSelf-starter who can manage multiple client accounts and priorities independentlyCandidates must be eligible to work full-time within the European Economic Area (EEA).The Perks of Working With UsRemote-first role (Ireland-based)Full Apple work-from-home kitMonthly team meetupsWork with global brands across fast-growing industriesFriendly, collaborative team cultureOngoing learning with a multidisciplinary performance and development team