Digital Marketing Lead Position
We are seeking a skilled Digital Marketing Lead to drive our digital marketing strategy, developing and leading initiatives that support business growth and awareness.
Key Responsibilities:
1. Develop and Execute Digital Strategy: Drive a results-focused digital marketing approach aligned with current trends and opportunities.
2. Establish Performance Metrics and Analyse Results: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
3. Manage Digital Assets: Oversee digital marketing assets, ensuring cost-effectiveness and alignment with impact.
4. Lead Paid Social Media Campaigns: Plan, test, and optimise paid social media campaigns targeting the right audiences with effective messaging across key platforms.
5. Enhance Email Marketing: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
6. Improve Website Performance: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
7. Drive SEO Improvements: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
8. Support E-commerce Growth: Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.
Requirements:
* Proven experience in a digital marketing role, ideally with direct response marketing experience within the not-for-profit or purpose-led sector.
* Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
* Experience managing or collaborating on website content and development.
* Good understanding of SEO principles and how to apply them.
* Experience running email marketing campaigns, ideally using segmentation or automation tools.
* A solid grasp on how e-commerce platforms work and how to increase online sales.
* Experience running social media ad campaigns and confidence in using analytics platforms.
* Strong organisational and project management skills.