A career as a PR and Marketing Manager is a fantastic opportunity to shape the B2B marketing mindset, brand value proposition, and brand story development.
Job Description
We are seeking an experienced professional to join our team as a Global PR and Marketing Manager. As a key member of our organization, you will be responsible for developing and implementing our external comms strategy, building our reputation across the industry, ensuring maximum media exposure, and positioning us as the partner of choice to retain current business and maximize new opportunities for growth.
You will collaborate and partner with functions throughout the organization, including CEO Office, ARI Executive Team, Global B2C Marketing, Local Marketing Teams, Category, E-Commerce, Finance, Customer Insights, and Business Development to activate the brand globally and assist in the development of long-term and annual brand marketing plans/strategies/budgets.
* Manage all B2B Marketing activity, including trade press relations, supplier relationships, industry partners, and the management of media inquiries and interview requests.
* Prepare key personnel for high-profile interviews.
* Create content for press releases, by-line articles, and keynote presentations.
* Monitor, analyze, and communicate PR results on a monthly basis.
* Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
* Maintain our corporate website to the highest standards, with relevant content and updates.
* Manage the content strategy and activation on our LinkedIn page and other corporate social media channels.
* Deliver strategy, marketing plans, bid collation, and pre-marketing materials that drive new business development.
* Complete technical submissions for new business development bids.
* Review and amend documentation for bids with a high level of attention to detail.
* Develop and deliver B2B marketing strategy and plans to protect and promote our reputation within external stakeholders (trade press, speaking engagements,, our LinkedIn, pre-marketing materials).
* Manage and deliver our content output across earned, paid, and owned media channels through both proactive and reactive content management.
* Effectively manage our global PR agency.
* Represent us at trade shows, promote new business tenders internationally.
* Complete award entries and submissions to the highest standards.
* Responsible for ensuring consistent tone of messaging across all communications/distribution channels.
* Develop retail brand concepts and brand communications and execute in international markets as required.
* Manage the development and execution of key business projects globally.
* Support locations with trademarking and registrations.
* Deliver new revenue opportunities globally through innovation and technology.
* Deliver competitive insights and opportunities from inspirational initiatives across varying industries.
* Provide clear, consistent, timely communication to all stakeholders of strategies & plans and, thereafter, changes to same.
Qualifications
We are looking for someone with:
* A minimum of 5 years PR and Marketing experience.
* A proven track record designing and executing successful public relations campaigns.
* Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
* Exceptional written and oral communication skills, including presentation skills.
* Proven experience influencing cross-functional / global stakeholders.
* Able to build strong relationships, establish rapport, and credibility with key stakeholders.
* An analytical, strategic thinker who is self-confident and can be flexible in approach to work.
* Bachelors or master's degree in Marketing, Communications, or similar discipline preferred.
Skills Required
The ideal candidate will possess excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders. Strong project management skills, attention to detail, and the ability to prioritize tasks and meet deadlines are essential. Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint, is also required. Additionally, experience with social media platforms and content management systems would be beneficial.
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